A major challenge with designing health questionnaires is making sure that questions are both clinically meaningful and are easy for users to answer. One example has to do with hip-to-waist ratio, which can be an important indicator of heart health. I’ve seen health risk assessments ask people their hip and waist measurements, but how many people know those measurements without checking? And how many people have a tape measure close at hand to take the measurement? Even using your clothing size as a proxy is likely to be inaccurate since so many brands use vanity sizing or are inconsistent with other brands (I learned in a recent closet clean-out that I have every size from XS to XL in my closet, and they fit me). Continue reading Case Study: Patagonia Makes Questions Easy To Answer
A common thing in my world of behavior change and design is a focus on building empathy by talking to people, sharing their perspectives, and living in their worlds. We talk about not designing for but rather with people, and empathy is required to do that. The truth is that even our best tools don’t really let us inhabit others’ lives. We can gain an understanding and emotional connection, but it’s not quite the real thing of experiencing what they experience. Continue reading When You Don’t Speak the Language, Literally: My Experience with the Japanese Health Care System and Radical Empathy
It’s easy for financial experts to say what people should do to achieve financial well-being. We can rattle off rules of thumb like: contribute enough to your 401k to achieve the full employer match; set aside enough savings to cover three months of expenses in an emergency; and leverage health savings accounts and other tools to offset the costs of care. These tips can work, but they ignore the reality that many people can’t or won’t follow them. In our panel on Designing for Financial Behavior at the 2018 Financial Experience Design (FxD) conference, we discussed how we can design tools to help improve people’s financial well-being while balancing what people should do with what they can and will do.
It’s been a while since I’ve updated anything here, but for good reasons: I am very busy! And with projects and problems that keep my brain occupied, to boot. But, in the interest of not being totally under the radar, I thought I could put my behavior change reading list online here. Often after I talk about behavior change principles, people ask where they can learn more. So I pulled together this list that mixes academic articles with high-quality pop psychology pieces as a starting point for the curious. Enjoy, and please suggest any additions! Continue reading Behavior Change Reading List
Last month I presented at the World Wildlife Foundation’s (WWF) Fuller Symposium, focused on behavior change for conservation. Several of the speakers from both the psychology and sustainability areas of expertise brought up a point I hadn’t clearly crystalized in my own head, but that I’ve reflected on a lot since the event. It’s pretty simple. Continue reading Do We Need Persuasion for Behavior Change?
Information is no good unless people can access and use it. Not knowing how to use technology keeps people from useful health information. A lack of “technology literacy” can make it hard for people to find and follow reputable health advice online, use and make sense of connected devices, and even interact with their providers when there are tech systems involved. How can we address tech literacy to make these health resources truly available to people? Continue reading Jumping the Technology Literacy Hurdle
To put the point first: You need to handle users’ data sensitively, and tell them so in language they’ll understand. Continue reading Design Tactics to Foster Trust, Part 2: Legalese!
The world gives us so many examples why we shouldn’t trust technology. Many Americans recently had their personal financial data put at risk by Equifax. It’s looking increasingly likely that Facebook deliberately shaped people’s information exposure in ways that influenced a presidential election. And there are reports that hackers can hijack connected home devices with high frequency voice commands not detectable by human ears. Yet, we persist in creating digital solutions for health, finance, and other incredibly personal topics and ask people to trust them–to trust us. Continue reading Design Tactics to Foster Trust
One category of behavioral economics judo is flipping from opt-in to opt-out. More people enroll in 401ks when they have to uncheck the box to join, as opposed to checking it. And more people will pay their credit cards in full if the default is to do so, rather than to go on a payment plan. The real magic underlying the opt-out, though, is simple: Action is harder than inaction. Make the desired behavior passive, and it’s more likely to happen. Continue reading Behavior Change Truth: Action Is Harder Than Inaction
I was on the phone with a doctor after-hours asking what we should do about some symptoms my husband was experiencing after a minor car accident. The urgent care clinic we normally use was closed for the day, and I was wondering if it was worth going to the Emergency Room. The doctor clearly felt that the ER was where we needed to be, and in a smooth bit of behavior change judo, made sure that’s where we ended up. She did three specific things that quickly got me moving: Continue reading Three Simple Tricks to Maximize Follow-Through