I came across this sort of goofy article about how people’s personalities shift depending on where they live. Why do I call it goofy? Because insofar as “personality” refers to stable characteristics of an individual, it shouldn’t be especially mutable based on location. But what the article does capture is that the environment we live in goes a long way toward determining how we express those personality traits through behavior. Continue reading Where You Are Is Who You Are: Personality By Geography
As a frequent flyer, I know how easy it can be to get caught up in a loyalty program. You could blame it on the occasional first class upgrades, the free checked baggage, or the special elite hotline many airlines offer their most valued members . . . or you could chalk it up to a brilliant application of behavioral economics and psychology.
Companies that do “year in review” features for their customers can often spark continued engagement by supporting the key psychological needs of autonomy, competence, and relatedness. By reviewing all of the customer’s activity, showing how it adds up to bigger outcomes, and how the customer is part of a larger community, the reviews can make people feel like their consumer habits were meaningful. I’ve received these sorts of round-ups in past years from Map My Run and Blue Apron and found them engaging. Continue reading A Slightly Less Than Motivating Year In Review: Delta Airlines
About a year ago I participated in a work training around collaboration and culture. We were asked to play a game which involved getting into a pair with someone else around the same height, clasping hands, and attempting to make contact with the partner’s shoulder. The objectives of the game were described as “to win” by “getting more points.” It was not clear exactly who needed to earn those points; that’s where the trouble started.
Continue reading Why Do We Sometimes Compete When We Should Collaborate?
Behavioral economics evolved as some economists began to probe why people aren’t actually rational economic actors–why they make decisions that go against logic and their own best interests. One of the answers is that our brains operate with two systems, the hot and the cold (or, if you prefer, Systems 2 and 1). Continue reading Emotions and the Choice Funnel
Last year I finished 180 books, according to my records on Goodreads. My reading tastes generally lean toward fiction, but include a healthy dollop of non-fiction, especially books related to behavior change, education, and design. In recent years I’ve gotten stingier with my highest ratings, reserving five stars for only the books that really leave an impression on me. In 2016, there were seven books that I gave five stars (a little fewer than 4% of my total reading). Here they are.
I got interested in genetic testing for fitness a while back, but haven’t pulled the trigger on anything yet (besides 23 and Me, a few years ago before they got their hands slapped by the FDA). There’s a part of me that imagines a dream future where a simple genetic test can unlock my ideal diet and exercise regimens and then I follow them and become a fitness model. Yeah, I know that’s not going to happen. In the meantime, I’ve explored a couple of free or low-cost options to see how close reality might be to the dream. Continue reading How Is a Good Insight Like a Patent?
Watching current events in the United States these past few weeks, I find myself thinking often of some of the most basic Social Psychology 101 lessons. Even though we’ve gotten much more sophisticated in our research, these foundational lessons describe some of the behavior among American people quite well. Understanding these dynamics, and more importantly, understanding how we can break through them, might be helpful for all of us as we try to move forward. Continue reading Three Classic Social Psychology Findings That Matter Today