All posts by Amy Bucher

A Little Personality Can Improve the UX of Forms

Designing effective forms is a tough but critical UX challenge. You’ve got to collect all the necessary information in a way that’s intuitive to the user and works on a variety of form factors. There’s a lot of work that’s been done on how to get form design right (I linked to a few comprehensive recent overviews at the bottom of the post), but one tactic that always catches my eye is injecting humor or interested into the experience. Continue reading A Little Personality Can Improve the UX of Forms

Awarding the Right Behaviors in Digital Design

Digital badges to encourage behavior are a fine idea in concept but riddled with issues in practice. I talked about badges at UXPA International last week (slides here), including a whole host of reasons why they go awry. One of the biggest ones, in my opinion, is that designers may choose to award digital badges for behaviors that aren’t really critical ones for obtaining meaningful outcomes. Instead, they reward behaviors that are easy to measure (like clicks or check-ins). The result is a reward system that doesn’t actually lead to results. Continue reading Awarding the Right Behaviors in Digital Design

The Bystander Effect, Cognitive Biases, and Standing Up for Good

What happened last week in Portland was shocking. After a man on the light-rail train began yelling what has been described as “hate speech” at two teenage girls, he stabbed three men who tried to intervene and help. Two of them, Ricky Best and Taliesin Namkai-Meche, died. A third, Micah Fletcher, was critically injured. As the world learns what happened, one line of comment I’ve seen is along the lines of: This is why you don’t step in to help. Continue reading The Bystander Effect, Cognitive Biases, and Standing Up for Good

Content Is Core

It’s been a while since I’ve posted anything. Life’s gotten really busy lately (in a good way) and it doesn’t leave a lot of time or mental energy for writing non-work stuff. Tomorrow I’ll be presenting at UXPA Boston on how to bring behavioral economics into health interventions, so if you’re there come say hello. If you’re not there and you’re interested in the topic, we’ll be reprising a version of the talk the following week as a free Mad*Pow webinar. Continue reading Content Is Core

Seizing the Opportunity: Career Advice from the Boss

Have you ever noticed the phenomenon of the overnight sensation? Suddenly an actor has a starring role in a blockbuster film and becomes famous. A writer signs a huge contract for a debut novel, and people queue up to buy or borrow it. Or an obscure musician releases a chart-topping album and suddenly you can’t escape their songs on the radio. One thing I’ve noticed more and more is that from the perspective of the artist, these sudden successes aren’t sudden at all. Often they come after years of working and making the right connections that lead to the one big shot. The truth is: Overnight success is a myth. Continue reading Seizing the Opportunity: Career Advice from the Boss

Second Place? Don’t Sweat It

Many times in life you might not be someone’s first choice for a job or a role. Often we may not even know it. You rarely know if someone else was offered your job before you were. You may have gotten your place in university off a wait list. It can feel demoralizing to realize that you weren’t the initial favorite for something you wanted to do or be. The good news is, with time, what was once someone’s second choice can start to feel like the inevitable and only choice. Behold: Continue reading Second Place? Don’t Sweat It

Advice for Field Research From Stephen Colbert

OK, so maybe Stephen Colbert wrote this list of tips for The Daily Show with Jon Stewart interviewers working on field pieces and not people like me who are doing field research for less entertaining purposes. No big deal. I read this list of advice in The Daily Show (The Book): An Oral History and knew it was just as useful for my type of research as it is for theirs. This is great advice for developing a rapport with someone, getting good information, and bringing a conversation back to a point. So without further ado: Continue reading Advice for Field Research From Stephen Colbert

Making Corporate Values Visible: Livestrong

It may seem like a minor thing, but visual displays of corporate values can help employees to internalize those ideals as they go about their work. I’m very interested in the cultural artifacts that make corporate values apparent in the physical workspace–much as Johnson & Johnson does with the display of its Credo in its offices around the world. While having highly visible values doesn’t guarantee that employees live into them, it does help to socialize those values and ensure a base level of familiarity.  And when everyday behaviors do align with the physical artifacts that are the topmost level of organizational culture, that’s when the magic happens. Continue reading Making Corporate Values Visible: Livestrong

Engagement Powers the Habit Cycle

At this week’s Habit Summit in San Francisco, I talked about the role of engagement in creating new habits. I called my talk “Highway to the Habit Zone” not just to reference Kenny Loggins,  but to emphasize that if you don’t engage people in an experience, they won’t experience enough repeated exposure to the cue-response-reward cycle to truly develop a habit. Continue reading Engagement Powers the Habit Cycle

Want a Clean Park? Think Ability Support

As someone whose primary mode of transportation is on foot, I’m probably more annoyed than most by people who don’t clean up after their dogs. A day stepping in dog poop is pretty much a day ruined. That said, I get why it happens sometimes. A lot of areas don’t have convenient trash cans, and people may not have plastic bags to pick up the poop. Shit happens. Yes, that pun was 100% intended. Continue reading Want a Clean Park? Think Ability Support