All posts by Amy Bucher

Engagement Powers the Habit Cycle

At this week’s Habit Summit in San Francisco, I talked about the role of engagement in creating new habits. I called my talk “Highway to the Habit Zone” not just to reference Kenny Loggins,  but to emphasize that if you don’t engage people in an experience, they won’t experience enough repeated exposure to the cue-response-reward cycle to truly develop a habit. Continue reading Engagement Powers the Habit Cycle

Want a Clean Park? Think Ability Support

As someone whose primary mode of transportation is on foot, I’m probably more annoyed than most by people who don’t clean up after their dogs. A day stepping in dog poop is pretty much a day ruined. That said, I get why it happens sometimes. A lot of areas don’t have convenient trash cans, and people may not have plastic bags to pick up the poop. Shit happens. Yes, that pun was 100% intended. Continue reading Want a Clean Park? Think Ability Support

Why Great Design Will Never Be 100% Effective

No matter how well-designed, well-researched, and well-implemented any given product or experience is, it will never work for 100% of people. This is true for health interventions, consumer products, financial services, you name it. And while it sounds pessimistic to say that, the reason why is both obvious and (at least to me) interesting: Everybody is different. Continue reading Why Great Design Will Never Be 100% Effective

Making Choices Meaningful: At the Intersection of Competence and Autonomy

What constitutes a meaningful choice for one person may not be meaningful to another. When I presented with Raphaela O’Day at SXSW a few weeks ago, we talked a lot about packaging decisions in a way that made sense to the person making them. This is where competence and autonomy intersect; a choice can’t be meaningful if a person doesn’t have the knowledge or expertise to make it well. Continue reading Making Choices Meaningful: At the Intersection of Competence and Autonomy

What’s Different About Designing For Health?

A question I’ve been thinking about more recently is, what makes health behavior change so special? And surprisingly enough for someone who’s spent over a decade focusing on health behavior change, I think the answer is: It’s not. The more I explore other behavior change challenges, the more I see that designing for health isn’t  really different from other types of behavior change interventions. Continue reading What’s Different About Designing For Health?

Moral Issues in Designing for Behavior Change

The big thing on my mind right now is preparing for my presentation at SXSW next Saturday. My J&J colleague and pal Raphaela O’Day and I are going to be discussing “Moral Issues in Designing for Behavior Change,” and how we grapple with them as psychologists who design and create interventions to improve health and healthcare.
Continue reading Moral Issues in Designing for Behavior Change

Where You Are Is Who You Are: Personality By Geography

I came across this sort of goofy article about how people’s personalities shift depending on where they live. Why do I call it goofy? Because insofar as “personality” refers to stable characteristics of an individual, it shouldn’t be especially mutable based on location. But what the article does capture is that the environment we live in goes a long way toward determining how we express those personality traits through behavior. Continue reading Where You Are Is Who You Are: Personality By Geography

When The Medical Is Personal

At the 2014 TEDxJNJ event I attended, Bennett Levitan of Janssen R&D talked about work he was doing to incorporate patient preference and risk tolerance into pharmaceutical treatment (a review of his research is here). The idea is that from a purely medical and scientific standpoint, we’ve established risk points beyond which we consider a treatment unsafe. More than x% risk of a serious side effect? That treatment will not be offered to patients. And most of the time, that’s the right decision.

Continue reading When The Medical Is Personal

The Behavioral Economics of Airline Loyalty Programs

As a frequent flyer, I know how easy it can be to get caught up in a loyalty program. You could blame it on the occasional first class upgrades, the free checked baggage, or the special elite hotline many airlines offer their most valued members . . .  or you could chalk it up to a brilliant application of behavioral economics and psychology.

Continue reading The Behavioral Economics of Airline Loyalty Programs

A Slightly Less Than Motivating Year In Review: Delta Airlines

Companies that do “year in review” features for their customers can often spark continued engagement by supporting the key psychological needs of autonomy, competence, and relatedness. By reviewing all of the customer’s activity, showing how it adds up to bigger outcomes, and how the customer is part of a larger community, the reviews can make people feel like their consumer habits were meaningful. I’ve received these sorts of round-ups in past years from Map My Run and Blue Apron and found them engaging. Continue reading A Slightly Less Than Motivating Year In Review: Delta Airlines