Category Archives: Case Study

A Little Personality Can Improve the UX of Forms

Designing effective forms is a tough but critical UX challenge. You’ve got to collect all the necessary information in a way that’s intuitive to the user and works on a variety of form factors. There’s a lot of work that’s been done on how to get form design right (I linked to a few comprehensive recent overviews at the bottom of the post), but one tactic that always catches my eye is injecting humor or interested into the experience. Continue reading A Little Personality Can Improve the UX of Forms

Content Is Core

It’s been a while since I’ve posted anything. Life’s gotten really busy lately (in a good way) and it doesn’t leave a lot of time or mental energy for writing non-work stuff. Tomorrow I’ll be presenting at UXPA Boston on how to bring behavioral economics into health interventions, so if you’re there come say hello. If you’re not there and you’re interested in the topic, we’ll be reprising a version of the talk the following week as a free Mad*Pow webinar. Continue reading Content Is Core

Making Corporate Values Visible: Livestrong

It may seem like a minor thing, but visual displays of corporate values can help employees to internalize those ideals as they go about their work. I’m very interested in the cultural artifacts that make corporate values apparent in the physical workspace–much as Johnson & Johnson does with the display of its Credo in its offices around the world. While having highly visible values doesn’t guarantee that employees live into them, it does help to socialize those values and ensure a base level of familiarity.  And when everyday behaviors do align with the physical artifacts that are the topmost level of organizational culture, that’s when the magic happens. Continue reading Making Corporate Values Visible: Livestrong

Want a Clean Park? Think Ability Support

As someone whose primary mode of transportation is on foot, I’m probably more annoyed than most by people who don’t clean up after their dogs. A day stepping in dog poop is pretty much a day ruined. That said, I get why it happens sometimes. A lot of areas don’t have convenient trash cans, and people may not have plastic bags to pick up the poop. Shit happens. Yes, that pun was 100% intended. Continue reading Want a Clean Park? Think Ability Support

A Slightly Less Than Motivating Year In Review: Delta Airlines

Companies that do “year in review” features for their customers can often spark continued engagement by supporting the key psychological needs of autonomy, competence, and relatedness. By reviewing all of the customer’s activity, showing how it adds up to bigger outcomes, and how the customer is part of a larger community, the reviews can make people feel like their consumer habits were meaningful. I’ve received these sorts of round-ups in past years from Map My Run and Blue Apron and found them engaging. Continue reading A Slightly Less Than Motivating Year In Review: Delta Airlines

A Behavior Change Perspective on the Community First! Village in Austin

a-behavior-change-perspective-on-the-community-first-village-in-austinLast week I went to the Innovation Learning Network in Person meeting in Austin, TX. Part of the agenda was going on a mystery “innovation safari” to a local organization thinking innovatively about health and wellness. My assignment was to go to the Community First! Village, operated by Mobile Loaves & Fishes. Full disclosure: I was skeptical based on the limited information I had boarding the shuttle to go to the village. Continue reading A Behavior Change Perspective on the Community First! Village in Austin

Total Branding: The Bacon Truck

total-brandingWhether you’re a company or a person, your brand is a powerful tool to let people know who you are at a glance. Well-done branding can communicate key information such as what you offer and what you value. Applying that branding consistently ensures that every time people encounter anything related to you or your company, they instantly make the connection. I was impressed by the excellent job a Boston food truck, the Bacon Truck, did on its branding. Continue reading Total Branding: The Bacon Truck

Self-Congratulatory UX Better Back It Up: A Starbucks Whiff

self-congratulatory-uxConversational tone can help make a digital experience more user-friendly and fun. A lot of designers and content developers choose to give their programs a personality and use plain everyday language to reinforce a sense of approachability. Sometimes this manifests as comments like “This won’t take too long,” “It’s fun–we promise,” or “Wasn’t that easy?” But if you’re going to adopt that self-congratulatory angle–patting yourself on the back for a simple and fun user experience–you better deliver. Here’s a recent case where Starbucks did not.

Continue reading Self-Congratulatory UX Better Back It Up: A Starbucks Whiff

The Unintended Positive Consequences of Pokémon Go

The Unintended Positive Consequences ofUsually we associate playing video games with being sedentary, but that’s not the case here. Since Pokémon Go was released last week (and became an instant hit), a number of people have observed that players seem to be getting more exercise than usual while playing the game. The game uses geolocation to plant characters in real world locations, where players can detect and capture them with the phone. Being successful at the game requires physically navigating the world. Continue reading The Unintended Positive Consequences of Pokémon Go