I’ve gotten to do some cool work things lately. One big one is getting involved in the Alexa Diabetes Challenge, sponsored by Merck & Co., and supported by Amazon Web Services (AWS). Contestants are tasked with coming up with an idea, and later a working prototype, for an intervention that leverages Alexa’s voice technology to support people newly diagnosed with Type 2 diabetes. The challenge administrators, Luminary Labs, curated a panel of subject matter experts across a variety of domains to work with the five finalists. I’m supporting them on behavior change, along with Marika Saarinen, a PharmD and certified diabetes educator at Virginia Mason. Continue reading How Can Voice Tech Help Health Behavior Change? The Alexa Diabetes Challenge
It’s easy to come up with examples of digital badges that don’t work, or are simply too silly to be serious tools for engagement. It’s far more difficult to take the positive perspective and determine the features that can make a digital badge an effective tool for behavior change. My interest in badges originally stemmed from a critical place, both from seeing badly done versions as a user, and having clients ask for badges without a thoughtful supporting strategy. But working through that critique has brought me to the following set of recommendations for doing digital badges well. Continue reading Five Best Practices for Digital Badges for Behavior Change
I have an ongoing problem. As an earlier adopter of Gmail, I have the “original” firstname.lastname versions of the gmail.com address for both my maiden and married names. This means that people with similar names often mistakenly receive email at my addresses. In the past several years, this has gotten much worse. Some of the emails I’ve received have included: Continue reading Mistaken Identity: How Do We Design for This Edge Case?
How can digital badges serve as a source of motivation? One way is by supporting core underlying psychological needs. Three such needs identified in self-determination theory are autonomy, relatedness, and competence. Experiences that support these needs have been shown to be more engaging and energizing for users. Fortunately given their prevalence, digital badges are capable of supporting all three of these particular needs. Here’s how. Continue reading Three Examples of Digital Badges That Support Psychological Needs
Designing effective forms is a tough but critical UX challenge. You’ve got to collect all the necessary information in a way that’s intuitive to the user and works on a variety of form factors. There’s a lot of work that’s been done on how to get form design right (I linked to a few comprehensive recent overviews at the bottom of the post), but one tactic that always catches my eye is injecting humor or interested into the experience. Continue reading A Little Personality Can Improve the UX of Forms
Digital badges to encourage behavior are a fine idea in concept but riddled with issues in practice. I talked about badges at UXPA International last week (slides here), including a whole host of reasons why they go awry. One of the biggest ones, in my opinion, is that designers may choose to award digital badges for behaviors that aren’t really critical ones for obtaining meaningful outcomes. Instead, they reward behaviors that are easy to measure (like clicks or check-ins). The result is a reward system that doesn’t actually lead to results. Continue reading Awarding the Right Behaviors in Digital Design
I got interested in genetic testing for fitness a while back, but haven’t pulled the trigger on anything yet (besides 23 and Me, a few years ago before they got their hands slapped by the FDA). There’s a part of me that imagines a dream future where a simple genetic test can unlock my ideal diet and exercise regimens and then I follow them and become a fitness model. Yeah, I know that’s not going to happen. In the meantime, I’ve explored a couple of free or low-cost options to see how close reality might be to the dream. Continue reading How Is a Good Insight Like a Patent?
Earlier this week I had the pleasure of sitting on a panel at the Next Edge Summit in Boston. The two day event’s theme was “Reimagining the Patient Journey.” Much of that re-imagination came through the lens of technology, and specifically artificial intelligence and its role in creating and delivering personalized health interventions. The focus stems from the expertise of Next IT Healthcare, which presents the summit. Continue reading Next Edge Summit 2016 Recap
In The Wizard of Oz, the Great and Powerful Oz ended up being an illusion controlled by Professor Marvel, a skilled performer hidden behind a curtain. Similarly, many exceptional digital experiences come from the expertise and coordination of offline functions. This is especially true any time digital experiences provide an entryway to something non-digital, whether it’s retail (all things shopping), health care delivery (online pharmacies, remote medical consultation, and the like), or real-world magic (the Disney park experience). What does it take behind the curtain to make a great digital experience happen? Continue reading Behind the Screens: Aligning Operations And Digital Tools
Not every product is right for every person. Or, sometimes, a product is right for someone but it isn’t the right time. In those cases, good design helps keep the door open for people to rediscover the product when the timing improves. That usually means making any goodbyes as painless as possible. Recently I got a vacation rental email from HomeAway (for reasons unknown, as I don’t believe I’ve ever rented through them). In general I try not to subscribe to many marketing lists unless it’s a product I buy very frequently, so I clicked to take my name off this one. I was brought to the screen below: Continue reading Avoid Confusing UX: Today’s Unsubscriber, Tomorrow’s Buyer