Former US Surgeon General C. Everett Koop famously said that “drugs don’t work in patients who don’t take them.” (C. Everett Koop also bears the distinction of being someone I confused with Colonel Sanders of Kentucky Fried Chicken regularly throughout the 1980s.) Likewise, it doesn’t really matter how great an experience is if you can’t get someone to engage with it in the first place.
I haven’t been very engaged with this blog for the past few weeks, but for good reasons: I’ve been incredibly engaged elsewhere. Work is busy in an invigorating, productive way. In particular, I’ve been preparing for a free webinar that Mad*Pow will be offering on Monday August 15th called “Engagement Is Everything: How to Apply Psychology to Improve Digital Experiences.” If you’re interested in engagement and motivation, and especially in how these topics can manifest in the digital world, please register and listen in! There will also be live Q&A at the end for any burning questions, and a recording of the webinar will be available afterwards.
Engagement is everything, but like most important commodities there isn’t enough to put everywhere. I’m looking forward to having more engagement for writing post-webinar. In the meantime, hope to “see” you there.