LinkedIn Gets In on the Hot Trigger Game

Gets In on the Hot Trigger GameIn the UX world, LinkedIn usually comes up as an example of a well-done profile completion bar. If you haven’t paid attention to it (or even more strange, don’t have a LinkedIn profile), check it out–it shows your percentage “complete” on your profile based on whether you’ve filled out a series of recommended parameters including your education, a profile photo, and a minimum number of professional connections. The profile completion bar will also provide concrete suggestions on how to achieve a higher percentage done, a feature that supports user competence. Recently, I noticed the profile completion meter even offers badging of sorts. Not to brag, but here’s what my profile completion meter looks like these days:

SUPERSTAR
SUPERSTAR

One feature of BJ Fogg’s motivation model that he’s been able to apply very compellingly to Facebook in particular is the idea of a “hot trigger.” A hot trigger is an immediate call to action–for example, an email letting you know that your friend has tagged you in a photo. All you have to do to see which one is click right here on this conveniently placed link. You want to see, don’t you? You do. You will click it.

Given that Fogg has so effectively used this same example of the hot trigger email for Facebook, I was amused to receive this from LinkedIn the other day:

Hot trigger time!
Hot trigger time!

Looks like someone else wants in on the hot trigger action!

And yes, I clicked.

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