New on Wired Innovation Insights – Using Technology to Foster Self-Efficacy

Hey peeps, I have a new post up on Wired Innovation Insights this week called Using Technology to Coach: How to Foster User Self-Efficacy. In the post, I talk about how to structure the requests we make of our users to maximize the chance that they will follow through. I also talk about how the work of BJ Fogg and his team at the Persuasive Technology Lab at Stanford can inform your approach. Check it out!

If you've learned to play the piano, you've got some self-efficacy.
If you’ve learned to play the piano, you’ve got some self-efficacy.

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