It’s easy to come up with examples of digital badges that don’t work, or are simply too silly to be serious tools for engagement. It’s far more difficult to take the positive perspective and determine the features that can make a digital badge an effective tool for behavior change. My interest in badges originally stemmed from a critical place, both from seeing badly done versions as a user, and having clients ask for badges without a thoughtful supporting strategy. But working through that critique has brought me to the following set of recommendations for doing digital badges well. Continue reading Five Best Practices for Digital Badges for Behavior Change
How can digital badges serve as a source of motivation? One way is by supporting core underlying psychological needs. Three such needs identified in self-determination theory are autonomy, relatedness, and competence. Experiences that support these needs have been shown to be more engaging and energizing for users. Fortunately given their prevalence, digital badges are capable of supporting all three of these particular needs. Here’s how. Continue reading Three Examples of Digital Badges That Support Psychological Needs
What constitutes a meaningful choice for one person may not be meaningful to another. When I presented with Raphaela O’Day at SXSW a few weeks ago, we talked a lot about packaging decisions in a way that made sense to the person making them. This is where competence and autonomy intersect; a choice can’t be meaningful if a person doesn’t have the knowledge or expertise to make it well. Continue reading Making Choices Meaningful: At the Intersection of Competence and Autonomy
The big thing on my mind right now is preparing for my presentation at SXSW next Saturday. My J&J colleague and pal Raphaela O’Day and I are going to be discussing “Moral Issues in Designing for Behavior Change,” and how we grapple with them as psychologists who design and create interventions to improve health and healthcare.
Continue reading Moral Issues in Designing for Behavior Change
Companies that do “year in review” features for their customers can often spark continued engagement by supporting the key psychological needs of autonomy, competence, and relatedness. By reviewing all of the customer’s activity, showing how it adds up to bigger outcomes, and how the customer is part of a larger community, the reviews can make people feel like their consumer habits were meaningful. I’ve received these sorts of round-ups in past years from Map My Run and Blue Apron and found them engaging. Continue reading A Slightly Less Than Motivating Year In Review: Delta Airlines
Last week I went to the Innovation Learning Network in Person meeting in Austin, TX. Part of the agenda was going on a mystery “innovation safari” to a local organization thinking innovatively about health and wellness. My assignment was to go to the Community First! Village, operated by Mobile Loaves & Fishes. Full disclosure: I was skeptical based on the limited information I had boarding the shuttle to go to the village. Continue reading A Behavior Change Perspective on the Community First! Village in Austin
Earlier this week I had the pleasure of sitting on a panel at the Next Edge Summit in Boston. The two day event’s theme was “Reimagining the Patient Journey.” Much of that re-imagination came through the lens of technology, and specifically artificial intelligence and its role in creating and delivering personalized health interventions. The focus stems from the expertise of Next IT Healthcare, which presents the summit. Continue reading Next Edge Summit 2016 Recap
A while back I wrote about a program that uses choice to help picky eaters broaden their palates. I just finished reading First Bite: How We Learn to Eat by Bee Wilson, where she describes a more intensive version of the choice paradigm to help what is know as “restricted eaters” gain comfort with more foods. The basic premise of Wilson’s work is that taste is learned; anyone can expand their food repertoire with practice. Continue reading The Psychology of Adventurous Eating
Supporting people’s sense of autonomy is a key principle for designing engaging experiences. Designers can sometimes nudge users into taking specific actions by painting those actions as being consistent with the user’s values or goals. For example, insurance advertisements often focus on how the product can protect loved ones if the buyer dies unexpectedly; this plays on a common deeply-held value of looking out for the family’s best interests. A lighter hearted but poorly executed version of this has lately been endemic on my travels through the web: Email sign-up light boxes that accuse the user of some undesirable quality if they don’t enter an email address.
Want someone to quit tobacco? Chances are your persuasive tactics to get them to stop smoking will include some cold hard facts about the damage that cigarettes can cause to your lungs and heart. Maybe you’ll use some photos that show the aging effects of smoking on skin and teeth. Or perhaps you can share statistics around the rates of disease for people who smoke compared to people who don’t. These approaches may make intuitive sense, but they rarely work to get someone to quit smoking. Knowledge alone doesn’t change behavior. Continue reading The Diminishing Returns of Education for Health Behavior Change