Want someone to quit tobacco? Chances are your persuasive tactics to get them to stop smoking will include some cold hard facts about the damage […]
How to Ask for Favors the Autonomy-Supporting Way
My sister works as a recruiter and HR manager for technology startups in Europe. She has a strong background working with some very successful American […]
A Brand I Can Relate To: Companies Creating Relationships on Social Media
Social media is increasingly becoming an expected channel for companies to communicate with customers, users, and other stakeholders. I’d venture to say that it’s now more […]
It’s Dangerous To Go Alone! The Legend of Zelda and Fundamental Needs
I was never a big gamer, but I did become obsessed with the original NES The Legend of Zelda as a kid. On top of the […]
Designing a Motivating Volunteer Experience
The same principles of motivation that help designers create motivating digital experiences can be applied to real-life leadership challenges, including leading a volunteer team. As […]
Opting Into a Green Choice vs. Opting Out
Perhaps you’ve stayed in a major chain hotel in the past few years. If you have, you may have noticed many chains are beginning to […]
When Is a Reward Coercion? The Case of Workplace Wellness Programs
Given my former line of business working on digital wellness programs for employees and health plan members, I’ve tended to have a positive spin on […]
Self-Determination Theory for Leaders and Managers
Although I’ve usually thought about motivation in terms of changing health behaviors, and often with a technology angle, the principles of motivation are actually well-applied […]
Teachers’ Motivation, Semester-End Excuses: A Plea to College Students
With the end of the year and final exams approaching, many students are scrambling to find ways to either boost their grades or postpone their […]
Case Study: Ipsy’s Hot Trigger Hot Mess
BJ Fogg talks about “hot triggers,” the design equivalent of a big shiny red button that you just can’t help but press. The hot trigger […]