It’s easy to come up with examples of digital badges that don’t work, or are simply too silly to be serious tools for engagement. It’s far more difficult to take the positive perspective and determine the features that can make a digital badge an effective tool for behavior change. My interest in badges originally stemmed from a critical place, both from seeing badly done versions as a user, and having clients ask for badges without a thoughtful supporting strategy. But working through that critique has brought me to the following set of recommendations for doing digital badges well. Continue reading Five Best Practices for Digital Badges for Behavior Change
How can digital badges serve as a source of motivation? One way is by supporting core underlying psychological needs. Three such needs identified in self-determination theory are autonomy, relatedness, and competence. Experiences that support these needs have been shown to be more engaging and energizing for users. Fortunately given their prevalence, digital badges are capable of supporting all three of these particular needs. Here’s how. Continue reading Three Examples of Digital Badges That Support Psychological Needs
Digital badges to encourage behavior are a fine idea in concept but riddled with issues in practice. I talked about badges at UXPA International last week (slides here), including a whole host of reasons why they go awry. One of the biggest ones, in my opinion, is that designers may choose to award digital badges for behaviors that aren’t really critical ones for obtaining meaningful outcomes. Instead, they reward behaviors that are easy to measure (like clicks or check-ins). The result is a reward system that doesn’t actually lead to results. Continue reading Awarding the Right Behaviors in Digital Design
If you’ve ever seen me do any version of a talk on motivational design, you know I’m skeptical about the utility of badges for engagement. It’s not that badges are a bad tool. It’s that they get misused. Programs may award a badge for the wrong behavior. Or the badge may encourage cheating and shortcuts to get the reward. Or, while a virtual badge rarely carries any real value, it might be too much reward for the behavior, eventually leading to lower engagement levels. So, I was surprised to see that an effort to award scientists digital badges displayed alongside their publications in search results was gathering momentum. Continue reading Why Do Scientist Badges Work?