I have a feeling that if you asked most people how gyms make money, they’d intuitively grasp for an explanation that involves fixed schedule billing. The idea is simple. Businesses that operate under a subscription fee, like gyms, automatically withdraw the next payment each period unless the customer provides written de-authorization a certain number of days or weeks in advance. For a variety of reasons, many people will go on paying for months or years without using the service. The result is a steady profit stream for the business and a customer spending money for no value. Continue reading Behavioral Economics Black Magic: Fixed Schedule Billing
I found a postcard in our mailbox last week that was a textbook example of several behavioral economics and behavior change tactics. Its intention is to nudge people to vote more consistently, including in smaller local elections. The group sending the card, the Environmental Voter Project, urges voters to support politicians and policies for sustainability. It’s an interesting example of how some behavioral economics tactics might actually come to life in an intervention. Continue reading Nudge Me to the Ballot Box: Behavioral Economics in Action
How can digital badges serve as a source of motivation? One way is by supporting core underlying psychological needs. Three such needs identified in self-determination theory are autonomy, relatedness, and competence. Experiences that support these needs have been shown to be more engaging and energizing for users. Fortunately given their prevalence, digital badges are capable of supporting all three of these particular needs. Here’s how. Continue reading Three Examples of Digital Badges That Support Psychological Needs
Digital badges to encourage behavior are a fine idea in concept but riddled with issues in practice. I talked about badges at UXPA International last week (slides here), including a whole host of reasons why they go awry. One of the biggest ones, in my opinion, is that designers may choose to award digital badges for behaviors that aren’t really critical ones for obtaining meaningful outcomes. Instead, they reward behaviors that are easy to measure (like clicks or check-ins). The result is a reward system that doesn’t actually lead to results. Continue reading Awarding the Right Behaviors in Digital Design
What happened last week in Portland was shocking. After a man on the light-rail train began yelling what has been described as “hate speech” at two teenage girls, he stabbed three men who tried to intervene and help. Two of them, Ricky Best and Taliesin Namkai-Meche, died. A third, Micah Fletcher, was critically injured. As the world learns what happened, one line of comment I’ve seen is along the lines of: This is why you don’t step in to help. Continue reading The Bystander Effect, Cognitive Biases, and Standing Up for Good
At this week’s Habit Summit in San Francisco, I talked about the role of engagement in creating new habits. I called my talk “Highway to the Habit Zone” not just to reference Kenny Loggins, but to emphasize that if you don’t engage people in an experience, they won’t experience enough repeated exposure to the cue-response-reward cycle to truly develop a habit. Continue reading Engagement Powers the Habit Cycle
As someone whose primary mode of transportation is on foot, I’m probably more annoyed than most by people who don’t clean up after their dogs. A day stepping in dog poop is pretty much a day ruined. That said, I get why it happens sometimes. A lot of areas don’t have convenient trash cans, and people may not have plastic bags to pick up the poop. Shit happens. Yes, that pun was 100% intended. Continue reading Want a Clean Park? Think Ability Support
A question I’ve been thinking about more recently is, what makes health behavior change so special? And surprisingly enough for someone who’s spent over a decade focusing on health behavior change, I think the answer is: It’s not. The more I explore other behavior change challenges, the more I see that designing for health isn’t really different from other types of behavior change interventions. Continue reading What’s Different About Designing For Health?
The big thing on my mind right now is preparing for my presentation at SXSW next Saturday. My J&J colleague and pal Raphaela O’Day and I are going to be discussing “Moral Issues in Designing for Behavior Change,” and how we grapple with them as psychologists who design and create interventions to improve health and healthcare.
Continue reading Moral Issues in Designing for Behavior Change
I came across this sort of goofy article about how people’s personalities shift depending on where they live. Why do I call it goofy? Because insofar as “personality” refers to stable characteristics of an individual, it shouldn’t be especially mutable based on location. But what the article does capture is that the environment we live in goes a long way toward determining how we express those personality traits through behavior. Continue reading Where You Are Is Who You Are: Personality By Geography