Tag Archives: branding

Total Branding: The Bacon Truck

total-brandingWhether you’re a company or a person, your brand is a powerful tool to let people know who you are at a glance. Well-done branding can communicate key information such as what you offer and what you value. Applying that branding consistently ensures that every time people encounter anything related to you or your company, they instantly make the connection. I was impressed by the excellent job a Boston food truck, the Bacon Truck, did on its branding. Continue reading Total Branding: The Bacon Truck

Well-Wishes and Engagemint Juleps: The On-Brand Holiday Greeting

Well-Wishes and Engagemint JulepsIf you’re trying to build a strong and consistent reputation, then staying “on brand” is key. Projecting your values clearly through the way you behave, talk, and look helps other people associate you with those values. Over time, the brand you’ve built becomes part of your identity. As blogger Nancy Koehn says, quoting Gandhi, “My life is my message.” She explains that “the more transparent that the world gets, enabled largely by technology, the more important it is that you are what you appear to be. ” Basically, building a great brand is all about authenticity. Continue reading Well-Wishes and Engagemint Juleps: The On-Brand Holiday Greeting

Brand Yourself: The Psychology of Consistency and Keywords

Brand YourselfThe process of creating your professional reputation takes time, but not necessarily effort. Regardless of whether you approach it mindfully, eventually your colleagues and managers will have a specific idea of who you represent as a working professional. Your performance and actions will certainly inform that image to a large extent. You can also consciously decide to shape your reputation through self-branding exercises. One specific tactic to use is a consistent set of personal brand keywords. Continue reading Brand Yourself: The Psychology of Consistency and Keywords