I have a feeling that if you asked most people how gyms make money, they’d intuitively grasp for an explanation that involves fixed schedule billing. The idea is simple. Businesses that operate under a subscription fee, like gyms, automatically withdraw the next payment each period unless the customer provides written de-authorization a certain number of days or weeks in advance. For a variety of reasons, many people will go on paying for months or years without using the service. The result is a steady profit stream for the business and a customer spending money for no value. Continue reading Behavioral Economics Black Magic: Fixed Schedule Billing
What happened last week in Portland was shocking. After a man on the light-rail train began yelling what has been described as “hate speech” at two teenage girls, he stabbed three men who tried to intervene and help. Two of them, Ricky Best and Taliesin Namkai-Meche, died. A third, Micah Fletcher, was critically injured. As the world learns what happened, one line of comment I’ve seen is along the lines of: This is why you don’t step in to help. Continue reading The Bystander Effect, Cognitive Biases, and Standing Up for Good
In the U.S. Presidential Debate last night, when asked if she believes police are implicitly biased against black people, Hillary Clinton responded: “I think implicit bias is a problem for everyone, not just police. I think unfortunately too many of us in our great country jump to conclusions about each other and therefore I think we need all of us to be asked the hard questions ‘why am I feeling this way?” Today’s headlines about the comment are generally negative, with the Washington Times declaring “Hillary Clinton calls the entire nation racist.” But for those of us with backgrounds in social psychology, that’s not what she said at all. Rather, Clinton’s comment reflects a fundamental psychological truth.
I visited Ireland for the first time a few weeks ago and was utterly charmed by it. Not only is the country geographically lovely and jam-packed with delightful restaurants, pubs, and shops, but I appreciated what I’d call the Irish attitude. In general, the people were outgoing, interested in conversation, and above all, approached topics with a sense of humor. (And yes, I know this is a blanket stereotype and I am sure there are surly Irish introverts out there, but the people I met weren’t those.) Continue reading Retail Reframing: Adjusting Future Timeframes to Boost Sales