Designing effective forms is a tough but critical UX challenge. You’ve got to collect all the necessary information in a way that’s intuitive to the user and works on a variety of form factors. There’s a lot of work that’s been done on how to get form design right (I linked to a few comprehensive recent overviews at the bottom of the post), but one tactic that always catches my eye is injecting humor or interested into the experience. Continue reading A Little Personality Can Improve the UX of Forms
It’s been a while since I’ve posted anything. Life’s gotten really busy lately (in a good way) and it doesn’t leave a lot of time or mental energy for writing non-work stuff. Tomorrow I’ll be presenting at UXPA Boston on how to bring behavioral economics into health interventions, so if you’re there come say hello. If you’re not there and you’re interested in the topic, we’ll be reprising a version of the talk the following week as a free Mad*Pow webinar. Continue reading Content Is Core
No matter how well-designed, well-researched, and well-implemented any given product or experience is, it will never work for 100% of people. This is true for health interventions, consumer products, financial services, you name it. And while it sounds pessimistic to say that, the reason why is both obvious and (at least to me) interesting: Everybody is different. Continue reading Why Great Design Will Never Be 100% Effective
A question I’ve been thinking about more recently is, what makes health behavior change so special? And surprisingly enough for someone who’s spent over a decade focusing on health behavior change, I think the answer is: It’s not. The more I explore other behavior change challenges, the more I see that designing for health isn’t really different from other types of behavior change interventions. Continue reading What’s Different About Designing For Health?
The big thing on my mind right now is preparing for my presentation at SXSW next Saturday. My J&J colleague and pal Raphaela O’Day and I are going to be discussing “Moral Issues in Designing for Behavior Change,” and how we grapple with them as psychologists who design and create interventions to improve health and healthcare.
Continue reading Moral Issues in Designing for Behavior Change
As a frequent flyer, I know how easy it can be to get caught up in a loyalty program. You could blame it on the occasional first class upgrades, the free checked baggage, or the special elite hotline many airlines offer their most valued members . . . or you could chalk it up to a brilliant application of behavioral economics and psychology.
Whether you’re a company or a person, your brand is a powerful tool to let people know who you are at a glance. Well-done branding can communicate key information such as what you offer and what you value. Applying that branding consistently ensures that every time people encounter anything related to you or your company, they instantly make the connection. I was impressed by the excellent job a Boston food truck, the Bacon Truck, did on its branding. Continue reading Total Branding: The Bacon Truck
After I posted about seemingly obvious information not necessarily being obvious to the people we design for, someone reached out to me on Twitter to challenge my points. We went back and forth for a bit, disagreeing on whether to design for what he called “the lowest common denominator” of user, someone who is not knowledgeable or engaged. His concern (as I interpret it) was that in targeting that type of user, we reduce the utility of anything we build for the people who might be better equipped to use it. And so I found myself wondering, does making it easy mean designing for the lowest common denominator? Continue reading Does Making It Easy Mean Designing for the Lowest Common Denominator?
It’s easy to assume that some facts are self-evident when we create a product or experience. Even if logically we accept that nothing is obvious, it’s so easy to fall back on believing that some things are. Every now and then I encounter an example that shows me again how wrong that assumption can be. This time, it happened at brunch. Continue reading Case Study: Nothing Is Obvious
In The Wizard of Oz, the Great and Powerful Oz ended up being an illusion controlled by Professor Marvel, a skilled performer hidden behind a curtain. Similarly, many exceptional digital experiences come from the expertise and coordination of offline functions. This is especially true any time digital experiences provide an entryway to something non-digital, whether it’s retail (all things shopping), health care delivery (online pharmacies, remote medical consultation, and the like), or real-world magic (the Disney park experience). What does it take behind the curtain to make a great digital experience happen? Continue reading Behind the Screens: Aligning Operations And Digital Tools