I got interested in genetic testing for fitness a while back, but haven’t pulled the trigger on anything yet (besides 23 and Me, a few years ago before they got their hands slapped by the FDA). There’s a part of me that imagines a dream future where a simple genetic test can unlock my ideal diet and exercise regimens and then I follow them and become a fitness model. Yeah, I know that’s not going to happen. In the meantime, I’ve explored a couple of free or low-cost options to see how close reality might be to the dream. Continue reading How Is a Good Insight Like a Patent?
Would you pause before putting the chocolate or the chips in your grocery cart? Before forking over your credit card for a pack of cigarettes? What if your doctor could tell how often your gym membership card was swiped for entry? Would you go more often?
And whether you behaved differently or not, how would you feel about your doctor knowing about your consumer habits? Continue reading Marrying Health and Consumer Data: Insightful or Invasive?