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Engagement Is Everything. (That’s My Excuse.)

Engagement Is EverythingFormer US Surgeon General C. Everett Koop famously said that “drugs don’t work in patients who¬†don’t take them.” (C. Everett Koop also bears the distinction of being someone I confused with Colonel Sanders of Kentucky Fried Chicken regularly throughout the 1980s.) Likewise, it doesn’t really matter how great an experience is if you can’t get someone to engage with it in the first place. Continue reading Engagement Is Everything. (That’s My Excuse.)