Tag Archives: personalization

Design Tactics to Foster Trust, Part 2: Legalese!

Design Tactics to Foster Trust: LegaleseWant your users to trust your product? It’s not just about the “fun” stuff like giving your product a personality, showing value quickly, and letting people feel a sense of control. It’s also about the “boring” stuff. What’s your privacy policy? How will you handle your users’ data? How will you write the  digital meta-content that explains all of that to users? This stuff matters a lot.

To put the point first: You need to handle users’ data sensitively, and tell them so in language they’ll understand.  Continue reading Design Tactics to Foster Trust, Part 2: Legalese!

Design Tactics to Foster Trust

How do you build technology that people trust?

The world gives us so many examples why we shouldn’t trust technology. Many Americans recently had their personal financial data put at risk by Equifax. It’s looking increasingly likely that Facebook deliberately shaped people’s information exposure in ways that influenced a presidential election. And there are reports that hackers can hijack connected home devices with high frequency voice commands not detectable by human ears. Yet, we persist in creating digital solutions for health, finance, and other incredibly personal topics and ask people to trust them–to trust us. Continue reading Design Tactics to Foster Trust

Personalization: Good for Health Interventions, Maybe Not for Mattresses

amybucherphd-comI believe in personalization.

Evidence has firmly established that more personalized behavior change programs are more effective. People perceive personalized information as more relevant, are more likely to remember it, and more likely to actually make changes as a result of it. That’s the entire premise that the startup I worked for, HealthMedia, was founded against, and the validity of the approach is why Johnson & Johnson acquired us and made that personalized behavior change capability part of their enterprise offerings. Continue reading Personalization: Good for Health Interventions, Maybe Not for Mattresses