Companies that do “year in review” features for their customers can often spark continued engagement by supporting the key psychological needs of autonomy, competence, and relatedness. By reviewing all of the customer’s activity, showing how it adds up to bigger outcomes, and how the customer is part of a larger community, the reviews can make people feel like their consumer habits were meaningful. I’ve received these sorts of round-ups in past years from Map My Run and Blue Apron and found them engaging. Continue reading A Slightly Less Than Motivating Year In Review: Delta Airlines
Last week I went to the Innovation Learning Network in Person meeting in Austin, TX. Part of the agenda was going on a mystery “innovation safari” to a local organization thinking innovatively about health and wellness. My assignment was to go to the Community First! Village, operated by Mobile Loaves & Fishes. Full disclosure: I was skeptical based on the limited information I had boarding the shuttle to go to the village. Continue reading A Behavior Change Perspective on the Community First! Village in Austin
I believe in personalization.
Evidence has firmly established that more personalized behavior change programs are more effective. People perceive personalized information as more relevant, are more likely to remember it, and more likely to actually make changes as a result of it. That’s the entire premise that the startup I worked for, HealthMedia, was founded against, and the validity of the approach is why Johnson & Johnson acquired us and made that personalized behavior change capability part of their enterprise offerings. Continue reading Personalization: Good for Health Interventions, Maybe Not for Mattresses
If you want to hear about some bad bedside manner, I highly recommend a recent episode (“Goo”) of the podcast Two Dope Queens, starring Jessica Williams and Phoebe Robinson. Williams found a lump in her breast and made an appointment to get an ultrasound to find out what it was. She talks about her experience with the ultrasound and subsequent biopsy, and highlights a couple of unfortunately all-too-common negative patient experiences along the way. I’d chalk these experiences up to at least two dynamics: Lack of empathy, and lack of communication. Continue reading “Narrate This Like This Is a Ken Burns Documentary”: 2 Dope Queens on Patient Care
A while back I wrote about a program that uses choice to help picky eaters broaden their palates. I just finished reading First Bite: How We Learn to Eat by Bee Wilson, where she describes a more intensive version of the choice paradigm to help what is know as “restricted eaters” gain comfort with more foods. The basic premise of Wilson’s work is that taste is learned; anyone can expand their food repertoire with practice. Continue reading The Psychology of Adventurous Eating
My favorite fitness is solo fitness, but I’m increasingly in the minority on that one (or so it seems). There have always been group fitness opportunities but they seem to be increasing in number. Here in Boston, we have new boutique gyms and studios opening every month, and programs like ClassPass are making them more easily accessible to anyone (although their recent price hike might change that). One of the biggest free fitness movements in the country, the November Project, started here, and I can think of at least three or four free running clubs in my neighborhood alone.
If you’ve ever seen me do any version of a talk on motivational design, you know I’m skeptical about the utility of badges for engagement. It’s not that badges are a bad tool. It’s that they get misused. Programs may award a badge for the wrong behavior. Or the badge may encourage cheating and shortcuts to get the reward. Or, while a virtual badge rarely carries any real value, it might be too much reward for the behavior, eventually leading to lower engagement levels. So, I was surprised to see that an effort to award scientists digital badges displayed alongside their publications in search results was gathering momentum. Continue reading Why Do Scientist Badges Work?
Last week I had the opportunity to speak at the EBSCO User Group, which was such a treat. In addition to the fact that I like to nerd out with people about motivational design, I was pleased to get to hear a few other talks that sparked new ideas for me. One was from Debra Kolah of Rice University’s Fondren Library, whose efforts to redesign the library website with user insights have resulted in a clean, easy-to-navigate resource hub. Kolah (Twitter here) reports jargon was a problem. Continue reading When Words Disrupt Relationships: Library Jargon and the Collegiate Patron
ThoughtsDr. Sherry Pagoto‘s presentation of her research at HxRefactored a few weeks ago has stayed on my mind. Her work examines whether and how interventions that are typically delivered face-to-face can be adapted to social media interactions such as Facebook groups or Twitter posts. To vastly oversimplify her work, the short answer is yes, you can distill at least some behavior change interventions to a social media protocol and still achieve positive results. Continue reading With a Little Help from My (Virtual) Friends
Dedicated co-working spaces are proliferating, and it’s probably a huge relief to small startups and remote workers who can finally enjoy community and collaboration without the price tag associated with an ongoing office lease. Here in Boston, there are at least two major co-working chains (WeWork and Workbar), in addition to several one-off options, for people who would otherwise be working solo or in very small groups. Continue reading Building Community Through Shared Identity