Tag Archives: smoking cessation

The Diminishing Returns of Education for Health Behavior Change

TheWant someone to quit tobacco? Chances are your persuasive tactics to get them to stop smoking will include some cold hard facts about the damage that cigarettes can cause to your lungs and heart. Maybe you’ll use some photos that show the aging effects of smoking on skin and teeth. Or perhaps you can share statistics around the rates of disease for people who smoke compared to people who don’t. These approaches may make intuitive sense, but they rarely work to get someone to quit smoking. Knowledge alone doesn’t change behavior. Continue reading The Diminishing Returns of Education for Health Behavior Change