Tag Archives: social media

So, Does Facebook Influence Users or Not? (Yes, It Does)

so-does-facebook-influence-users-or-notTwo days after the election, Mark Zuckerberg said the following at a meeting in California:

“Personally I think the idea that fake news on Facebook, of which it’s a very small amount of the content, influenced the election in any way is a pretty crazy idea.

For those of us who’ve spent any time on Facebook in the last 18 months and who’ve tried to engage in conversations with people whose political arguments include conspiracy theories, Zuckerberg’s comment was a record-scratch moment. Continue reading So, Does Facebook Influence Users or Not? (Yes, It Does)

Keep Change Alive: Three Psychology-Based Tactics

keep-change-aliveEarlier this week, a friend of mine asked me what, as a psychologist, I thought we could do to ensure that the commitment to action stirred up by the presidential election results doesn’t fall by the wayside. I answered her quickly but the question lingered on my mind. I think there are a few general strategies anyone, regardless of the issues close to their heart, can use to maintain accountability and action over time and effect change for midterm elections in 2018 and the next presidential race in 2020.

Continue reading Keep Change Alive: Three Psychology-Based Tactics

A Brand I Can Relate To: Companies Creating Relationships on Social Media

A Brand I Can Relate ToSocial media is increasingly becoming an expected channel for companies to communicate with customers, users, and other stakeholders. I’d venture to say that it’s now more common for companies to be on social media platforms like Twitter and Facebook than off. The goal, logically, is to engage with consumers, whether it’s by providing customer service, creating a brand image, or responding real-time to relevant events. Of course, a lot of companies do it badly, with far fewer doing it well. Continue reading A Brand I Can Relate To: Companies Creating Relationships on Social Media