Even though Boston, where I live, is relatively small, I still find myself sticking to my immediate neighborhood and declaring certain others as “so far away.” So it was a challenge for my friend who moved to one of these “remote” areas to get our group to join him for dinner in his new neighborhood. Fortunately, psychology has a few helpful tips to gain agreement to venture across the city: Continue reading How To Get Your Friends to Trek to Your Neighborhood for Dinner
Opower started the trend: Tell people how their energy consumption compares to their neighbors’, and watch them start to conserve electricity in order to move closer to the norm. After Opower showed initial results suggesting that social data can influence utility usage, other approaches to the issue gained momentum. In addition to direct competitors in the energy management space, devices like the Nest thermostat leverage technology to help people save money and power. While I’ve read a lot about these sorts of solutions (and lusted after a smart thermostat of my own), only recently have I been able to experience one firsthand. Continue reading Eversource’s Energy Management Program: Strengths and Opportunities
I love tequila. I also love psychology. Rarely do these two interests intersect, but while in Puerto Rico I happened to come upon an advertisement for tequila that boldly, ham-handedly, clearly, uses a classic marketing technique: Exclusivity, a sub-type of social proof. Continue reading Marketing by Social Proof: Tequila!