Tag Archives: usability

Case Study: Patagonia Makes Questions Easy To Answer

A major challenge with designing health questionnaires is making sure that questions are both clinically meaningful and are easy for users to answer. One example has to do with hip-to-waist ratio, which can be an important indicator of heart health. I’ve seen health risk assessments ask people their hip and waist measurements, but how many people know those measurements without checking? And how many people have a tape measure close at hand to take the measurement? Even using your clothing size as a proxy is likely to be inaccurate since so many brands use vanity sizing or are inconsistent with other brands (I learned in a recent closet clean-out that I have every size from XS to XL in my closet, and they fit me). Continue reading Case Study: Patagonia Makes Questions Easy To Answer

Usability Case Study: Twitter and the Extra Click

Usability Case Study-I was taught that a good rule of thumb in designing a web experience is to make key functionality as available as possible. The more clicks a user has to make to find the good stuff, the less likely they’ll bother. It’s not always true that more clicks mean a worse experience, but we did find, for example, that people were more likely to access a web coaching experience when it was fewer clicks away from their main portal homepage. Continue reading Usability Case Study: Twitter and the Extra Click