Amy Bucher, Ph.D. – About Me

About Amy

  • Author of Engaged: Designing for Behavior Change, published by Rosenfeld Media, a Kirkus top indie book of 2020.
  • Chief Behavioral Officer at Lirio
  • Research interests include:
    • Designing with the self-determination theory of motivation
    • Personalization at scale for behavioral interventions
    • Social relationships/connections and their effect on well-being and performance
    • Happiness and resilience
    • Health behaviors such as medication adherence and physical fitness.
  • I don’t take consulting projects at this time. I’m happy to help refer you to some of the wonderful experts in my network if you have a specific need around behavioral science, behavioral design, or a related topic.
  • Cat lady
  • Bluesky | LinkedIn | Lirio | Google Scholar | ORCID

Professional Experience

Lirio, Knoxville, TN & Franklin, TN
Chief Behavioral Officer & Co-Director, Behavioral Reinforcement Learning Lab (BReLL) (1/2022 – present)
Vice President of Behavioral Design (5/2021 – 1/2022)

Mad*Pow, Boston, MA
Vice President of Behavior Change Design (1/2020 – 5/2021)
Behavior Change Design Director (4/2016 – 1/2020)

CVS Health, Boston, MA
Senior Manager, Specialty Digital Strategy (5/2015 – 4/2016)

HealthMedia -> Wellness & Prevention, Inc. (A Johnson & Johnson Company), Ann Arbor, MI; later renamed Johnson & Johnson Health and Wellness Solutions, New Brunswick, NJ
Associate Director, Behavioral Science (1/2011 – 4/2015)
Manager, Specialty Solutions Tailored Media Group  (5/2008 – 1/2011)

Big Communications, LLC, Ferndale, MI
Research Manager, Innovation Team  (8/2006 – 5/2008)

Freelance Behavioral ConsultantVarious (2006- 2021)

University of Michigan Department of PsychologyAnn Arbor, MI
Graduate Student Instructor (GSI) and Graduate Research Assistant (9/2001 – 4/2006)

Education

University of Michigan, Ann Arbor

Ph.D. (2006)

M.A. (2003)

Psychology (Organizational)

Harvard University, Cambridge

A.B. magna cum laude (2001)

Psychology

Foreign Language Certificate in Spanish

Volunteer and Community Organizations

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