About Amy
- Author of Engaged: Designing for Behavior Change, published by Rosenfeld Media, a Kirkus top indie book of 2020.
- Chief Behavioral Officer at Lirio
- Research interests include:
- Designing with the self-determination theory of motivation
- Personalization at scale for behavioral interventions
- Social relationships/connections and their effect on well-being and performance
- Happiness and resilience
- Health behaviors such as medication adherence and physical fitness.
- I don’t take consulting projects at this time. I’m happy to help refer you to some of the wonderful experts in my network if you have a specific need around behavioral science, behavioral design, or a related topic.
- Cat lady
- Bluesky | LinkedIn | Lirio | Google Scholar | ORCID
Professional Experience
Lirio, Knoxville, TN & Franklin, TN
Chief Behavioral Officer & Co-Director, Behavioral Reinforcement Learning Lab (BReLL) (1/2022 – present)
Vice President of Behavioral Design (5/2021 – 1/2022)
Mad*Pow, Boston, MA
Vice President of Behavior Change Design (1/2020 – 5/2021)
Behavior Change Design Director (4/2016 – 1/2020)
CVS Health, Boston, MA
Senior Manager, Specialty Digital Strategy (5/2015 – 4/2016)
HealthMedia -> Wellness & Prevention, Inc. (A Johnson & Johnson Company), Ann Arbor, MI; later renamed Johnson & Johnson Health and Wellness Solutions, New Brunswick, NJ
Associate Director, Behavioral Science (1/2011 – 4/2015)
Manager, Specialty Solutions Tailored Media Group (5/2008 – 1/2011)
Big Communications, LLC, Ferndale, MI
Research Manager, Innovation Team (8/2006 – 5/2008)
Freelance Behavioral Consultant, Various (2006- 2021)
University of Michigan Department of Psychology, Ann Arbor, MI
Graduate Student Instructor (GSI) and Graduate Research Assistant (9/2001 – 4/2006)
Education
University of Michigan, Ann Arbor
Ph.D. (2006)
M.A. (2003)
Psychology (Organizational)
Harvard University, Cambridge
A.B. magna cum laude (2001)
Psychology
Foreign Language Certificate in Spanish
Volunteer and Community Organizations
- Friends of the Charlestown Public Library, Board Member, 2020 – present
- Design Museum Foundation, Council Member, 2022 – 2023
- FriendshipWorks, Board Member, 2020 – 2021
- Junior League of Boston, 2011 – 2020; VP of Communications, 2018 – 2019
- Lean Start Up Challenge, Fall 2012: Mentor
- Rock Health Boston, Summer 2012: Mentor
- Learning Ally (digitally record textbooks for visually impaired learners) 2011 – 2014