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Amy Bucher, Ph.D.

Applied Behavioral Science for Health and Well-Being

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Case Study: Patagonia Makes Questions Easy To Answer

A major challenge with designing health questionnaires is making sure that questions are both clinically meaningful and are easy for users to answer. One example […]

Case Study , PsychologyPosted on: January 9, 2019January 8, 2019

Behavior Change Truth: Action Is Harder Than Inaction

One category of behavioral economics judo is flipping from opt-in to opt-out.  More people enroll in 401ks when they have to uncheck the box to […]

Case Study , PsychologyPosted on: August 25, 2017August 22, 2017

Three Simple Tricks to Maximize Follow-Through

“If I were you, I’d call an ambulance right now.” I was on the phone with a doctor after-hours asking what we should do about […]

Case Study , PsychologyPosted on: August 23, 2017August 18, 2017

Nudge Me to the Ballot Box: Behavioral Economics in Action

I found a postcard in our mailbox last week that was a textbook example of several behavioral economics and behavior change tactics. Its intention is […]

Case Study , PsychologyPosted on: July 5, 2017August 22, 2017

A Little Personality Can Improve the UX of Forms

Designing effective forms is a tough but critical UX challenge. You’ve got to collect all the necessary information in a way that’s intuitive to the […]

Case Study , TechnologyPosted on: June 27, 2017

Content Is Core

It’s been a while since I’ve posted anything. Life’s gotten really busy lately (in a good way) and it doesn’t leave a lot of time […]

Case Study , InnovationPosted on: May 18, 2017

Making Corporate Values Visible: Livestrong

It may seem like a minor thing, but visual displays of corporate values can help employees to internalize those ideals as they go about their […]

Case Study , PsychologyPosted on: April 11, 2017April 10, 2017

Want a Clean Park? Think Ability Support

As someone whose primary mode of transportation is on foot, I’m probably more annoyed than most by people who don’t clean up after their dogs. […]

Case Study , PsychologyPosted on: March 31, 2017August 22, 2017

A Slightly Less Than Motivating Year In Review: Delta Airlines

Companies that do “year in review” features for their customers can often spark continued engagement by supporting the key psychological needs of autonomy, competence, and […]

Case Study , Motivation , PsychologyPosted on: January 26, 2017January 25, 2017

A Behavior Change Perspective on the Community First! Village in Austin

Last week I went to the Innovation Learning Network in Person meeting in Austin, TX. Part of the agenda was going on a mystery “innovation […]

Case Study , PsychologyPosted on: October 31, 2016October 30, 2016

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