Incremental innovation improves on existing technology or systems. Historically, the most famous and impactful inventions tend to fall under the category of radical innovation. Not […]
Building Community Through Shared Identity
Dedicated co-working spaces are proliferating, and it’s probably a huge relief to small startups and remote workers who can finally enjoy community and collaboration without […]
BART Tells It Like It Is: When Corporate Social Media Gets Real
Last week, San Francisco’s public transit system, the BART, experienced electrical problems that negatively impacted service. As people are wont to do, riders flocked to Twitter […]
Relatedness for Social Good: Microlending
If you wanted people to donate money to help a stranger, how would you do it? A good first step to take would be to […]
Eversource’s Energy Management Program: Strengths and Opportunities
Opower started the trend: Tell people how their energy consumption compares to their neighbors’, and watch them start to conserve electricity in order to move closer […]
How Polly Combats Low Health Literacy With Humor and Technology
A challenge for public health educators and behavior change experts is helping people who have low levels of health literacy. These people may have difficulty […]
A Brand I Can Relate To: Companies Creating Relationships on Social Media
Social media is increasingly becoming an expected channel for companies to communicate with customers, users, and other stakeholders. I’d venture to say that it’s now more […]
How UX and Design Can Improve Flying
I have chalked up a lot of travel miles in my time, and consider myself an expert at navigating an airport. Experience has taught me […]
Case Study: Coffee & Competence
Many apps that reward users by badging or leveling up miss the mark. Maybe they reward the wrong behavior (like assigning badges for check-ins when […]
Opting Into a Green Choice vs. Opting Out
Perhaps you’ve stayed in a major chain hotel in the past few years. If you have, you may have noticed many chains are beginning to […]