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Amy Bucher, Ph.D.

Applied Behavioral Science for Health and Well-Being

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Behavior Change in the Time of Coronavirus: Why We Need Systems Thinking

Note: This comes from a five month old draft. Unfortunately, the situation has gotten worse rather than better, although we now have a roadmap to vaccination. […]

PsychologyPosted on: December 14, 2020

How to Use Self-Discovery to Navigate These Pandemical Times

Nothing right now feels “normal.” Speaking for myself, six seven months into Covid-19 it remains disorienting that my typical hobbies, routines, and routes remain inaccessible […]

Motivation , PsychologyPosted on: October 1, 2020

How Psychology Helped Me Recognize Toxic Tech

One thing coronavirus has exposed more broadly is the importance of (good) ethics in tech and design. There have been people raising the alarm about […]

PsychologyPosted on: May 24, 2020May 24, 2020

Every Project Needs Its Own Research

A key part of our process in a behavior change design project is to do a literature review.  We comb the published peer-reviewed literature to […]

PsychologyPosted on: May 9, 2020

What Behavior Change for Sustainability and Pandemic Survival Have In Common

Last week I was the inaugural guest on Sustainable UX‘s live podcast series, run by my friend and colleague James Christie. Initially the discussion was […]

Health , Motivation , PsychologyPosted on: March 23, 2020

Can Context-Bound Research Replicate?

The reproducibility crisis has hit psychology hard.  In writing Engaged: Designing for Behavior Change, I found myself having to double check whether some of the studies […]

Engaged Book , PsychologyPosted on: March 2, 2020

Taming My Financial Beast

A very cool thing happened today; I was quoted in a New York Times article! A few months ago I spoke with writer Sally French about […]

PsychologyPosted on: February 12, 2020February 14, 2020

Three Surprising Things About Writing a Book

Since last January, I’ve written a book! That’s one reason why I’ve not updated this site much–it turns out, I have a limited amount of […]

Engaged Book , PsychologyPosted on: January 3, 2020January 2, 2020

Why We Can’t Predict Future Happiness: the Hedonic Treadmill

Have you ever found yourself daydreaming about a day, perhaps not too far in the future, where you’ve finally gotten something you really want and […]

Happiness , PsychologyPosted on: August 5, 2019August 25, 2019

Case Study: Patagonia Makes Questions Easy To Answer

A major challenge with designing health questionnaires is making sure that questions are both clinically meaningful and are easy for users to answer. One example […]

Case Study , PsychologyPosted on: January 9, 2019January 8, 2019

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