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Amy Bucher, Ph.D.

Applied Behavioral Science for Health and Well-Being

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Jumping the Technology Literacy Hurdle

Information is no good unless people can access and use it. Not knowing how to use technology keeps people from useful health information. A lack […]

Psychology , TechnologyPosted on: November 30, 2017November 30, 2017

Design Tactics to Foster Trust

How do you build technology that people trust? The world gives us so many examples why we shouldn’t trust technology. Many Americans recently had their […]

Psychology , TechnologyPosted on: September 20, 2017

How Can Voice Tech Help Health Behavior Change? The Alexa Diabetes Challenge

I’ve gotten to do some cool work things lately. One big one is getting involved in the Alexa Diabetes Challenge, sponsored by Merck & Co., […]

Health , Innovation , TechnologyPosted on: August 4, 2017

Five Best Practices for Digital Badges for Behavior Change

It’s easy to come up with examples of digital badges that don’t work, or are simply too silly to be serious tools for engagement. It’s […]

Psychology , TechnologyPosted on: July 12, 2017July 10, 2017

Mistaken Identity: How Do We Design for This Edge Case?

I have an ongoing problem. As an earlier adopter of Gmail, I have the “original” firstname.lastname versions of the gmail.com address for both my maiden […]

TechnologyPosted on: June 30, 2017June 30, 2017

Three Examples of Digital Badges That Support Psychological Needs

How can digital badges serve as a source of motivation? One way is by supporting core underlying psychological needs. Three such needs identified in self-determination […]

Motivation , Psychology , TechnologyPosted on: June 29, 2017June 27, 2017

A Little Personality Can Improve the UX of Forms

Designing effective forms is a tough but critical UX challenge. You’ve got to collect all the necessary information in a way that’s intuitive to the […]

Case Study , TechnologyPosted on: June 27, 2017

Awarding the Right Behaviors in Digital Design

Digital badges to encourage behavior are a fine idea in concept but riddled with issues in practice. I talked about badges at UXPA International last […]

Psychology , TechnologyPosted on: June 15, 2017June 14, 2017

How Is a Good Insight Like a Patent?

I got interested in genetic testing for fitness a while back, but haven’t pulled the trigger on anything yet (besides 23 and Me, a few […]

Health , Psychology , TechnologyPosted on: December 6, 2016December 5, 2016

Next Edge Summit 2016 Recap

Earlier this week I had the pleasure of sitting on a panel at the Next Edge Summit in Boston. The two day event’s theme was […]

Innovation , Psychology , TechnologyPosted on: October 19, 2016October 18, 2016

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