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Amy Bucher, Ph.D.

Applied Behavioral Science for Health and Well-Being

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Case Study: Patagonia Makes Questions Easy To Answer

A major challenge with designing health questionnaires is making sure that questions are both clinically meaningful and are easy for users to answer. One example […]

Case Study , PsychologyPosted on: January 9, 2019January 8, 2019

Behavior Change Truth: Action Is Harder Than Inaction

One category of behavioral economics judo is flipping from opt-in to opt-out.  More people enroll in 401ks when they have to uncheck the box to […]

Case Study , PsychologyPosted on: August 25, 2017August 22, 2017

Want a Clean Park? Think Ability Support

As someone whose primary mode of transportation is on foot, I’m probably more annoyed than most by people who don’t clean up after their dogs. […]

Case Study , PsychologyPosted on: March 31, 2017August 22, 2017
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