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Amy Bucher, Ph.D.

Applied Behavioral Science for Health and Well-Being

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Nudge Me to the Ballot Box: Behavioral Economics in Action

I found a postcard in our mailbox last week that was a textbook example of several behavioral economics and behavior change tactics. Its intention is […]

Case Study , PsychologyPosted on: July 5, 2017August 22, 2017

Three Examples of Digital Badges That Support Psychological Needs

How can digital badges serve as a source of motivation? One way is by supporting core underlying psychological needs. Three such needs identified in self-determination […]

Motivation , Psychology , TechnologyPosted on: June 29, 2017June 27, 2017

Awarding the Right Behaviors in Digital Design

Digital badges to encourage behavior are a fine idea in concept but riddled with issues in practice. I talked about badges at UXPA International last […]

Psychology , TechnologyPosted on: June 15, 2017June 14, 2017

The Bystander Effect, Cognitive Biases, and Standing Up for Good

What happened last week in Portland was shocking. After a man on the light-rail train began yelling what has been described as “hate speech” at […]

Psychology , ReflectionPosted on: May 30, 2017May 29, 2017

Engagement Powers the Habit Cycle

At this week’s Habit Summit in San Francisco, I talked about the role of engagement in creating new habits. I called my talk “Highway to the […]

PsychologyPosted on: April 6, 2017March 29, 2017

Want a Clean Park? Think Ability Support

As someone whose primary mode of transportation is on foot, I’m probably more annoyed than most by people who don’t clean up after their dogs. […]

Case Study , PsychologyPosted on: March 31, 2017August 22, 2017

What’s Different About Designing For Health?

A question I’ve been thinking about more recently is, what makes health behavior change so special? And surprisingly enough for someone who’s spent over a […]

Education , Health , PsychologyPosted on: March 8, 2017March 7, 2017

Moral Issues in Designing for Behavior Change

The big thing on my mind right now is preparing for my presentation at SXSW next Saturday. My J&J colleague and pal Raphaela O’Day and […]

PsychologyPosted on: March 6, 2017March 5, 2017

Where You Are Is Who You Are: Personality By Geography

I came across this sort of goofy article about how people’s personalities shift depending on where they live. Why do I call it goofy? Because […]

PsychologyPosted on: February 23, 2017February 21, 2017

A Slightly Less Than Motivating Year In Review: Delta Airlines

Companies that do “year in review” features for their customers can often spark continued engagement by supporting the key psychological needs of autonomy, competence, and […]

Case Study , Motivation , PsychologyPosted on: January 26, 2017January 25, 2017

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