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Amy Bucher, Ph.D.

Applied Behavioral Science for Health and Well-Being

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Behavior Change Truth: Action Is Harder Than Inaction

One category of behavioral economics judo is flipping from opt-in to opt-out.  More people enroll in 401ks when they have to uncheck the box to […]

Case Study , PsychologyPosted on: August 25, 2017August 22, 2017

What’s in a Nudge? Our SXSW Submission

I am super excited about the panel I submitted for SXSW 2018. It’s called “What’s in a Nudge? Behavior Change in Health” and it will […]

Career , Health , PsychologyPosted on: August 10, 2017January 23, 2020

Behavioral Economics Black Magic: Fixed Schedule Billing

I have a feeling that if you asked most people how gyms make money, they’d intuitively grasp for an explanation that involves fixed schedule billing. […]

PsychologyPosted on: July 14, 2017July 13, 2017

Nudge Me to the Ballot Box: Behavioral Economics in Action

I found a postcard in our mailbox last week that was a textbook example of several behavioral economics and behavior change tactics. Its intention is […]

Case Study , PsychologyPosted on: July 5, 2017August 22, 2017

The Behavioral Economics of Airline Loyalty Programs

As a frequent flyer, I know how easy it can be to get caught up in a loyalty program. You could blame it on the […]

PsychologyPosted on: February 9, 2017February 8, 2017

Emotions and the Choice Funnel

Behavioral economics evolved as some economists began to probe why people aren’t actually rational economic actors–why they make decisions that go against logic and their […]

PsychologyPosted on: January 17, 2017January 17, 2017
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