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Amy Bucher, Ph.D.

Applied Behavioral Science for Health and Well-Being

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Design Tactics to Foster Trust, Part 2: Legalese!

Want your users to trust your product? It’s not just about the “fun” stuff like giving your product a personality, showing value quickly, and letting […]

PsychologyPosted on: October 31, 2017October 30, 2017

Design Tactics to Foster Trust

How do you build technology that people trust? The world gives us so many examples why we shouldn’t trust technology. Many Americans recently had their […]

Psychology , TechnologyPosted on: September 20, 2017

What’s So Scary About GMOs? Science Says: Nothing.

In general, I try not to share my political opinions on social media or anywhere else where it might disrupt from the type of interaction […]

Psychology , ReflectionPosted on: August 29, 2016August 25, 2016

Pandora’s Siren Song

One of the areas where sophisticated algorithms and deep databases have made particular inroads is in personalized music streaming services. There are a number of […]

Case Study , PsychologyPosted on: October 21, 2015October 19, 2015

The So-Far Wasted Potential of Big Data

Big data has been a very hot topic in both technology and behavior science for some time now. People quickly grasp the possibilities big data […]

Motivation , Psychology , TechnologyPosted on: September 16, 2015September 7, 2015

Replication, Validity, and the File Drawer Problem in Psychological Research

Like many psychologists, I was dismayed to see the results of a recent study that attempted to replicate 100 different psychology studies, and managed to […]

PsychologyPosted on: August 31, 2015August 29, 2015

Case Study: Asking the Right Question About Sex on an HRA

In my previous job, one of the types of products I worked on was health risk assessments (HRAs). These tools are used by health plans, […]

Case Study , PsychologyPosted on: August 5, 2015August 1, 2015

Research Methods Matter: The Case of Coffee and Productivity

As an undergraduate studying psychology, I dreaded my required research methods classes. Years later as a graduate student instructor, I saw the same lack of […]

PsychologyPosted on: June 1, 2015May 29, 2015

Musings on Replication Studies

In the past decade or so, there’s been an increased focus in psychology, and especially in social psychology, to replicate studies. The basic idea is […]

PsychologyPosted on: March 25, 2015December 6, 2018

A Simple Secret to Improve Your Running (Or Anything Else)

What if I told you there’s a nearly free, fairly simple way to become a better runner (or swimmer, or biker, or whatever it is […]

Health , RunningPosted on: November 24, 2014July 29, 2015

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