No matter how well-designed, well-researched, and well-implemented any given product or experience is, it will never work for 100% of people. This is true for […]
Moral Issues in Designing for Behavior Change
The big thing on my mind right now is preparing for my presentation at SXSW next Saturday. My J&J colleague and pal Raphaela O’Day and […]
The Behavioral Economics of Airline Loyalty Programs
As a frequent flyer, I know how easy it can be to get caught up in a loyalty program. You could blame it on the […]
A Slightly Less Than Motivating Year In Review: Delta Airlines
Companies that do “year in review” features for their customers can often spark continued engagement by supporting the key psychological needs of autonomy, competence, and […]
Why Do Scientist Badges Work?
If you’ve ever seen me do any version of a talk on motivational design, you know I’m skeptical about the utility of badges for engagement. […]
Making User Testing Comfortable: Changing Cultural and Personal Attitudes
For those of us working in digital, testing our work during the development cycle and measuring its impact once launched can be complicated. We know […]
Eversource’s Energy Management Program: Strengths and Opportunities
Opower started the trend: Tell people how their energy consumption compares to their neighbors’, and watch them start to conserve electricity in order to move closer […]
How to Ask for Favors the Autonomy-Supporting Way
My sister works as a recruiter and HR manager for technology startups in Europe. She has a strong background working with some very successful American […]
A Brand I Can Relate To: Companies Creating Relationships on Social Media
Social media is increasingly becoming an expected channel for companies to communicate with customers, users, and other stakeholders. I’d venture to say that it’s now more […]
It’s Dangerous To Go Alone! The Legend of Zelda and Fundamental Needs
I was never a big gamer, but I did become obsessed with the original NES The Legend of Zelda as a kid. On top of the […]