Many apps that reward users by badging or leveling up miss the mark. Maybe they reward the wrong behavior (like assigning badges for check-ins when […]
The Best Coaching is Personal
First, a confession: This series of concurrent research findings was surfaced in the most recent issue of the Klick Wire, a weekly mHealth newsletter. That […]
Disinhibition In Vegas: Casino Design and Human Behavior
Casino design is fascinating. Casinos are one of the few places with the dual goals of engaging people in their immediate environments while completely obscuring […]
The Motivational Mojo of MapMyRun’s Year in Review
Continuing the thread of year-end wrap-ups that press the levers of motivation (see my post on TripAdvisor here, and Blue Apron here), I wanted to […]
Cooking with Competence: Blue Apron’s Year in Review
At the end of the year, a number of different programs and services I use sent me “year in review” type overviews, similar to the […]
Self-Determination Theory for Leaders and Managers
Although I’ve usually thought about motivation in terms of changing health behaviors, and often with a technology angle, the principles of motivation are actually well-applied […]
Case Study: Ipsy’s Hot Trigger Hot Mess
BJ Fogg talks about “hot triggers,” the design equivalent of a big shiny red button that you just can’t help but press. The hot trigger […]
Creating a Relationship with Customers: A Long Term, Personal View
The further I get in my career, the more I think about the cliched advice “Don’t burn your bridges.” It’s amazed me how often I […]
Nudging The Lock Closed
A couple times per month, I go to a spin class at Flywheel. While generally I enjoy the experience a lot, one aspect that’s had […]
Addicted to . . . Web?
Engagement is a huge concern for anyone who creates a web product, whether it’s a content-based site like this one or a more interactive experience […]