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Amy Bucher, Ph.D.

Applied Behavioral Science for Health and Well-Being

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Every Project Needs Its Own Research

A key part of our process in a behavior change design project is to do a literature review.  We comb the published peer-reviewed literature to […]

PsychologyPosted on: May 9, 2020

Case Study: Patagonia Makes Questions Easy To Answer

A major challenge with designing health questionnaires is making sure that questions are both clinically meaningful and are easy for users to answer. One example […]

Case Study , PsychologyPosted on: January 9, 2019January 8, 2019

Design Tactics to Foster Trust, Part 2: Legalese!

Want your users to trust your product? It’s not just about the “fun” stuff like giving your product a personality, showing value quickly, and letting […]

PsychologyPosted on: October 31, 2017October 30, 2017

Design Tactics to Foster Trust

How do you build technology that people trust? The world gives us so many examples why we shouldn’t trust technology. Many Americans recently had their […]

Psychology , TechnologyPosted on: September 20, 2017

Against Empathy? Maybe

I just read Against Empathy by Paul Bloom and have some thoughts. I picked the book up partly because of the provocative title. My work […]

PsychologyPosted on: July 17, 2017July 16, 2017

Five Best Practices for Digital Badges for Behavior Change

It’s easy to come up with examples of digital badges that don’t work, or are simply too silly to be serious tools for engagement. It’s […]

Psychology , TechnologyPosted on: July 12, 2017July 10, 2017

Digital Health Is Not a Hammer: Why Your Interventions May Be Set Up for Failure

As more data has become available on the success of digital health and wellness platforms, it’s become clear that many health plans and self-insured employers […]

Health , PsychologyPosted on: July 6, 2017July 6, 2017

Mistaken Identity: How Do We Design for This Edge Case?

I have an ongoing problem. As an earlier adopter of Gmail, I have the “original” firstname.lastname versions of the gmail.com address for both my maiden […]

TechnologyPosted on: June 30, 2017June 30, 2017

A Little Personality Can Improve the UX of Forms

Designing effective forms is a tough but critical UX challenge. You’ve got to collect all the necessary information in a way that’s intuitive to the […]

Case Study , TechnologyPosted on: June 27, 2017

Content Is Core

It’s been a while since I’ve posted anything. Life’s gotten really busy lately (in a good way) and it doesn’t leave a lot of time […]

Case Study , InnovationPosted on: May 18, 2017

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