Every Project Needs Its Own Research
A key part of our process in a behavior change design project is to do a literature review. We comb the published peer-reviewed literature to …
design
Case Study: Patagonia Makes Questions Easy To Answer
A major challenge with designing health questionnaires is making sure that questions are both clinically meaningful and are easy for users to answer. One example …
Design Tactics to Foster Trust, Part 2: Legalese!
Want your users to trust your product? It’s not just about the “fun” stuff like giving your product a personality, showing value quickly, and letting …
Design Tactics to Foster Trust
How do you build technology that people trust? The world gives us so many examples why we shouldn’t trust technology. Many Americans recently had their …
Against Empathy? Maybe
I just read Against Empathy by Paul Bloom and have some thoughts. I picked the book up partly because of the provocative title. My work …
Five Best Practices for Digital Badges for Behavior Change
It’s easy to come up with examples of digital badges that don’t work, or are simply too silly to be serious tools for engagement. It’s …
Digital Health Is Not a Hammer: Why Your Interventions May Be Set Up for Failure
As more data has become available on the success of digital health and wellness platforms, it’s become clear that many health plans and self-insured employers …
Mistaken Identity: How Do We Design for This Edge Case?
I have an ongoing problem. As an earlier adopter of Gmail, I have the “original” firstname.lastname versions of the gmail.com address for both my maiden …
A Little Personality Can Improve the UX of Forms
Designing effective forms is a tough but critical UX challenge. You’ve got to collect all the necessary information in a way that’s intuitive to the …
Content Is Core
It’s been a while since I’ve posted anything. Life’s gotten really busy lately (in a good way) and it doesn’t leave a lot of time …