Emotions and the Choice Funnel
Behavioral economics evolved as some economists began to probe why people aren’t actually rational economic actors–why they make decisions that go against logic and their …
emotion
Empathy: The Wrong Tool?
Empathy. Understanding. Bridging the gap. A lot of progressive conversation following the election has been around these topics, and how to have productive conversations with …
Brand Personality Done Right: Timely Humor
Got personality? Being quirky and unique in communications can pay off big for a brand. Or, it can fall flat if it’s poorly conceived or …
How Stories Are Special: Psychological and Neurological Rationales for Stories as Data
Stories are one of the oldest and most common ways of communicating with other people. If you look at some of the most ancient knowledge …
The Value of Fear
People’s natural instinct when confronted with a scary situation is to avoid it. On reflection, most of us realize the downside to running away from …
Reshaping the “Mood Elevator”
I recently completed a training for work that used a concept called the “mood elevator” to explain the emotions people might feel during the work …
Some Things Keep Getting Better, But Our Mood Isn’t One of Them
If you remember the male makeover hit of the early 2000s, Queer Eye for the Straight Guy, you’ve heard the song that says “All things …