Engagement Powers the Habit Cycle
At this week’s Habit Summit in San Francisco, I talked about the role of engagement in creating new habits. I called my talk “Highway to the …
engagement
The Behavioral Economics of Airline Loyalty Programs
As a frequent flyer, I know how easy it can be to get caught up in a loyalty program. You could blame it on the …
Engagement Is Everything. (That’s My Excuse.)
Former US Surgeon General C. Everett Koop famously said that “drugs don’t work in patients who don’t take them.” (C. Everett Koop also bears the distinction …
When Words Disrupt Relationships: Library Jargon and the Collegiate Patron
Last week I had the opportunity to speak at the EBSCO User Group, which was such a treat. In addition to the fact that I …
Addicted to . . . Web?
Engagement is a huge concern for anyone who creates a web product, whether it’s a content-based site like this one or a more interactive experience …