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Amy Bucher, Ph.D.

Applied Behavioral Science for Health and Well-Being

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When You Don’t Speak the Language, Literally: My Experience with the Japanese Health Care System and Radical Empathy

A common thing in my world of behavior change and design is a focus on building empathy by talking to people, sharing their perspectives, and […]

Health , PsychologyPosted on: December 10, 2018December 7, 2018

Jumping the Technology Literacy Hurdle

Information is no good unless people can access and use it. Not knowing how to use technology keeps people from useful health information. A lack […]

Psychology , TechnologyPosted on: November 30, 2017November 30, 2017

How Polly Combats Low Health Literacy With Humor and Technology

A challenge for public health educators and behavior change experts is helping people who have low levels of health literacy. These people may have difficulty […]

Case Study , Health , Innovation , PsychologyPosted on: March 16, 2016March 15, 2016

The Best Coaching is Personal

First, a confession: This series of concurrent research findings was surfaced in the most recent issue of the Klick Wire, a weekly mHealth newsletter. That […]

Health , PsychologyPosted on: February 15, 2016

Walk This Way: Can Rewriting the Subway Map Get More New Yorkers Moving?

New York City is very walkable in the small scale, with its sidewalks, crosswalks, and walk lights, but maybe not so much in the large: […]

Health , PsychologyPosted on: November 30, 2015November 24, 2015

Designing Content for Low-Literacy Readers: Image, Form, Interest

A rule of thumb in developing content is to keep the reading level as low as possible for accessibility to the widest possible range of […]

Health , PsychologyPosted on: November 25, 2015November 25, 2015

“Goldilocksing” on Choice: How Much Is the Right Amount?

Self-determination theory, at a high level, would predict that giving people choice is a good thing. Giving people the opportunity to choose seems like it […]

Motivation , PsychologyPosted on: November 11, 2015March 16, 2019

Treat Yo’ Self: How To Use Rewards to Effectively Promote New Habits

Most of us are familiar with the idea of a self-reward. If you want to lose weight, you might decide to give yourself a new […]

Motivation , PsychologyPosted on: November 9, 2015November 6, 2015

Veggies in the Front: Environmental Guardrails for Healthy Eating

One of my favorite things to do when I travel to a new country is hit a grocery store and check out the products. I […]

PsychologyPosted on: October 26, 2015October 23, 2015

My First Streaking Experience

A few months ago, I spoke with Shape.com about a phenomenon they dubbed “streaking.” Streaking refers to performing a specific health-related behavior every day for […]

PsychologyPosted on: August 17, 2015August 16, 2015

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