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Amy Bucher, Ph.D.

Applied Behavioral Science for Health and Well-Being

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Behind the Screens: Aligning Operations And Digital Tools

In The Wizard of Oz, the Great and Powerful Oz ended up being an illusion controlled by Professor Marvel, a skilled performer hidden behind a […]

Innovation , TechnologyPosted on: August 26, 2016August 25, 2016

Radical Innovation in the Bathroom

Incremental innovation improves on existing technology or systems. Historically, the most famous and impactful inventions tend to fall under the category of radical innovation. Not […]

Case Study , InnovationPosted on: May 16, 2016May 15, 2016

Making User Testing Comfortable: Changing Cultural and Personal Attitudes

For those of us working in digital, testing our work during the development cycle and measuring its impact once launched can be complicated. We know […]

Innovation , PsychologyPosted on: March 23, 2016March 22, 2016

How UX and Design Can Improve Flying

I have chalked up a lot of travel miles in my time, and consider myself an expert at navigating an airport. Experience has taught me […]

Case Study , InnovationPosted on: February 22, 2016January 23, 2020

The Best Coaching is Personal

First, a confession: This series of concurrent research findings was surfaced in the most recent issue of the Klick Wire, a weekly mHealth newsletter. That […]

Health , PsychologyPosted on: February 15, 2016

Creating a Relationship with Customers: A Long Term, Personal View

The further I get in my career, the more I think about the cliched advice “Don’t burn your bridges.” It’s amazed me how often I […]

PsychologyPosted on: December 11, 2015December 8, 2015

Case Study: Making Social Change Fun

While I was on vacation recently, I set a post to publish about infusing fun into social good to make people more likely to participate. […]

PsychologyPosted on: September 30, 2015September 27, 2015

An Idea is Born: Writing and the Creative Process

Last week I attended a really cool event: I saw Stephen King interview Lee Child, author of the Jack Reacher novels, at Sanders Theater at […]

Innovation , PsychologyPosted on: September 14, 2015October 18, 2016

When User Research Is Wrong, Is It Fair to Say Someone Lied?

I don’t really eat much fast food, but even I’ve noticed that most of the major fast food chains are introducing new menu items that […]

PsychologyPosted on: June 15, 2015June 14, 2015

The Law of Unintended Consequences

Unintended consequences are sometimes happy surprises, sometimes sad disappointments, and sometimes just totally weird. I’m interested in unintended consequences in terms of thinking of organizational […]

Innovation , PsychologyPosted on: January 6, 2015December 16, 2014

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