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Amy Bucher, Ph.D.

Applied Behavioral Science for Health and Well-Being

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How the Psychology of Habits Can Influence Consumer Product Marketing

So much of what sells a consumer product is intangible. Quality matters: does the product do what it’s supposed to do? But so do things […]

PsychologyPosted on: August 13, 2014August 11, 2014

When Health Care Is a Foreign Language: Improving How Patients Navigate the System

It shouldn’t shock you to hear that health literacy is a problem. According to Pfizer, around 90 million Americans struggle with health literacy, which is […]

Health , PsychologyPosted on: June 26, 2014August 18, 2015

Building Competence in the Bathroom

Without getting into the gory details, let it be understood that bathrooms used by men may at times be less than sanitary. A well-known intervention […]

Motivation , PsychologyPosted on: June 23, 2014

Big Brother’s in Your Pocket!

OK, I chose the post title just to be alarmist. I don’t really think that wearable and integrated trackers (for example, to count your daily […]

Innovation , PsychologyPosted on: May 21, 2014

Innovation by Argumentation

I’m hard-pressed to think of any professional work where innovation doesn’t matter. If you develop products, offer services, or any combination thereof, it’s important to […]

Career , InnovationPosted on: May 11, 2014

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