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Amy Bucher, Ph.D.

Applied Behavioral Science for Health and Well-Being

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Case Study: How TripAdvisor Supports User Competence To Motivate Reviews

I wrote my first TripAdvisor review after my trip to Turkey last year. We found a restaurant near our hotel for dinner and liked it enough […]

Case Study , PsychologyPosted on: October 19, 2015October 18, 2015

Case Study: Bad Data and the Group Fitness Challenge

This summer, my company sponsored an online fitness challenge for employees and contractors through our not-to-be-named wellness vendor. The goal of the challenge was to […]

Case Study , Psychology , TechnologyPosted on: September 25, 2015September 11, 2015

The So-Far Wasted Potential of Big Data

Big data has been a very hot topic in both technology and behavior science for some time now. People quickly grasp the possibilities big data […]

Motivation , Psychology , TechnologyPosted on: September 16, 2015September 7, 2015

So You Want to Run the Boston Marathon for Charity?

Since signing up to run the Boston Marathon for Dana-Farber Cancer Institute last year, I’ve had some people express interest in doing the same. Now […]

Boston Marathon , RunningPosted on: September 8, 2015September 7, 2015

Case Study: Duolingo’s Seductive New Look

As far as online experiences that embed motivational design principles, Duolingo is the best I’ve seen. This free gamified language learning tool incorporates all three […]

Case Study , Motivation , PsychologyPosted on: September 2, 2015August 29, 2015

My First Streaking Experience

A few months ago, I spoke with Shape.com about a phenomenon they dubbed “streaking.” Streaking refers to performing a specific health-related behavior every day for […]

PsychologyPosted on: August 17, 2015August 16, 2015

What If What Patients Want Is Not What Patients Need?

This may come as a surprise given how much I advocate for letting patients take the lead in setting their own health goals, but I […]

Health , PsychologyPosted on: August 12, 2015August 11, 2015

For Feedback, Timeliness Counts: A Competence Perspective

Earlier this week, I attended ForeSee’s Customer Experience Forum in Boston. ForeSee provides tools that allow their customers to gauge user satisfaction and engagement with their […]

Motivation , PsychologyPosted on: August 7, 2015August 5, 2015

LinkedIn Gets In on the Hot Trigger Game

In the UX world, LinkedIn usually comes up as an example of a well-done profile completion bar. If you haven’t paid attention to it (or […]

Motivation , PsychologyPosted on: July 30, 2015July 28, 2015

Winning on a WIIFM

There’s a concept in sales and marketing called the WIFFM (“whiff ‘em”), meaning “what’s in it for me?” Successfully getting someone to purchase your product […]

PsychologyPosted on: July 22, 2015July 20, 2015

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