I wrote my first TripAdvisor review after my trip to Turkey last year. We found a restaurant near our hotel for dinner and liked it enough […]
Case Study: Bad Data and the Group Fitness Challenge
This summer, my company sponsored an online fitness challenge for employees and contractors through our not-to-be-named wellness vendor. The goal of the challenge was to […]
The So-Far Wasted Potential of Big Data
Big data has been a very hot topic in both technology and behavior science for some time now. People quickly grasp the possibilities big data […]
So You Want to Run the Boston Marathon for Charity?
Since signing up to run the Boston Marathon for Dana-Farber Cancer Institute last year, I’ve had some people express interest in doing the same. Now […]
Case Study: Duolingo’s Seductive New Look
As far as online experiences that embed motivational design principles, Duolingo is the best I’ve seen. This free gamified language learning tool incorporates all three […]
My First Streaking Experience
A few months ago, I spoke with Shape.com about a phenomenon they dubbed “streaking.” Streaking refers to performing a specific health-related behavior every day for […]
What If What Patients Want Is Not What Patients Need?
This may come as a surprise given how much I advocate for letting patients take the lead in setting their own health goals, but I […]
For Feedback, Timeliness Counts: A Competence Perspective
Earlier this week, I attended ForeSee’s Customer Experience Forum in Boston. ForeSee provides tools that allow their customers to gauge user satisfaction and engagement with their […]
LinkedIn Gets In on the Hot Trigger Game
In the UX world, LinkedIn usually comes up as an example of a well-done profile completion bar. If you haven’t paid attention to it (or […]
Winning on a WIIFM
There’s a concept in sales and marketing called the WIFFM (“whiff ‘em”), meaning “what’s in it for me?” Successfully getting someone to purchase your product […]