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Amy Bucher, Ph.D.

Applied Behavioral Science for Health and Well-Being

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Design Tactics to Foster Trust, Part 2: Legalese!

Want your users to trust your product? It’s not just about the “fun” stuff like giving your product a personality, showing value quickly, and letting […]

PsychologyPosted on: October 31, 2017October 30, 2017

Design Tactics to Foster Trust

How do you build technology that people trust? The world gives us so many examples why we shouldn’t trust technology. Many Americans recently had their […]

Psychology , TechnologyPosted on: September 20, 2017

Personalization: Good for Health Interventions, Maybe Not for Mattresses

I believe in personalization. Evidence has firmly established that more personalized behavior change programs are more effective. People perceive personalized information as more relevant, are […]

Health , PsychologyPosted on: October 14, 2016October 14, 2016
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