Want your users to trust your product? It’s not just about the “fun” stuff like giving your product a personality, showing value quickly, and letting […]
Design Tactics to Foster Trust
How do you build technology that people trust? The world gives us so many examples why we shouldn’t trust technology. Many Americans recently had their […]
Personalization: Good for Health Interventions, Maybe Not for Mattresses
I believe in personalization. Evidence has firmly established that more personalized behavior change programs are more effective. People perceive personalized information as more relevant, are […]