Design Tactics to Foster Trust, Part 2: Legalese!
Want your users to trust your product? It’s not just about the “fun” stuff like giving your product a personality, showing value quickly, and letting …
personalization
Design Tactics to Foster Trust
How do you build technology that people trust? The world gives us so many examples why we shouldn’t trust technology. Many Americans recently had their …
Personalization: Good for Health Interventions, Maybe Not for Mattresses
I believe in personalization. Evidence has firmly established that more personalized behavior change programs are more effective. People perceive personalized information as more relevant, are …