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Amy Bucher, Ph.D.

Applied Behavioral Science for Health and Well-Being

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Every Project Needs Its Own Research

A key part of our process in a behavior change design project is to do a literature review.  We comb the published peer-reviewed literature to […]

PsychologyPosted on: May 9, 2020

Advice for Field Research From Stephen Colbert

OK, so maybe Stephen Colbert wrote this list of tips for The Daily Show with Jon Stewart interviewers working on field pieces and not people like me […]

PsychologyPosted on: April 12, 2017April 10, 2017

Why Great Design Will Never Be 100% Effective

No matter how well-designed, well-researched, and well-implemented any given product or experience is, it will never work for 100% of people. This is true for […]

PsychologyPosted on: March 27, 2017

What’s So Scary About GMOs? Science Says: Nothing.

In general, I try not to share my political opinions on social media or anywhere else where it might disrupt from the type of interaction […]

Psychology , ReflectionPosted on: August 29, 2016August 25, 2016

Why Do Scientist Badges Work?

If you’ve ever seen me do any version of a talk on motivational design, you know I’m skeptical about the utility of badges for engagement. […]

PsychologyPosted on: May 25, 2016May 24, 2016

When Is a Reward Coercion? The Case of Workplace Wellness Programs

Given my former line of business working on digital wellness programs for employees and health plan members, I’ve tended to have a positive spin on […]

Health , PsychologyPosted on: January 29, 2016October 18, 2016

Facebook announces new research guidelines

Three months after inciting the ire of researchers and users with their stealth emotional manipulation study, Facebook has announced a revised research policy. The new […]

Psychology , TechnologyPosted on: October 2, 2014

Facebook’s Informed Consent Problem

You’ve undoubtedly heard by now about Facebook’s large scale emotion manipulation study, conducted on their site users. The study, published in the Proceedings of the […]

Psychology , TechnologyPosted on: June 30, 2014August 18, 2014
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