As I write this, it’s been almost seven weeks since I’ve been to my office. My town has been under stay-at-home orders for about a week less than that. Like so many people, I’m suddenly co-working from my home with family members, having put anxiously awaited plans on hold, worried about the state of the world, and unsure of what comes next. Continue reading A Brief Pandemic Reflection
Last week I was the inaugural guest on Sustainable UX‘s live podcast series, run by my friend and colleague James Christie. Initially the discussion was intended to be a bit of a book promo with discussion about how Engaged applies to sustainability behaviors. But in between scheduling and the event date, a global pandemic broke out, and well, let’s just say I’ve found it makes it hard for me to focus on much else. So we decided to talk about it. Continue reading What Behavior Change for Sustainability and Pandemic Survival Have In Common
It’s easy to come up with examples of digital badges that don’t work, or are simply too silly to be serious tools for engagement. It’s far more difficult to take the positive perspective and determine the features that can make a digital badge an effective tool for behavior change. My interest in badges originally stemmed from a critical place, both from seeing badly done versions as a user, and having clients ask for badges without a thoughtful supporting strategy. But working through that critique has brought me to the following set of recommendations for doing digital badges well. Continue reading Five Best Practices for Digital Badges for Behavior Change
How can digital badges serve as a source of motivation? One way is by supporting core underlying psychological needs. Three such needs identified in self-determination theory are autonomy, relatedness, and competence. Experiences that support these needs have been shown to be more engaging and energizing for users. Fortunately given their prevalence, digital badges are capable of supporting all three of these particular needs. Here’s how. Continue reading Three Examples of Digital Badges That Support Psychological Needs
At this week’s Habit Summit in San Francisco, I talked about the role of engagement in creating new habits. I called my talk “Highway to the Habit Zone” not just to reference Kenny Loggins, but to emphasize that if you don’t engage people in an experience, they won’t experience enough repeated exposure to the cue-response-reward cycle to truly develop a habit. Continue reading Engagement Powers the Habit Cycle
The big thing on my mind right now is preparing for my presentation at SXSW next Saturday. My J&J colleague and pal Raphaela O’Day and I are going to be discussing “Moral Issues in Designing for Behavior Change,” and how we grapple with them as psychologists who design and create interventions to improve health and healthcare.
Continue reading Moral Issues in Designing for Behavior Change
Companies that do “year in review” features for their customers can often spark continued engagement by supporting the key psychological needs of autonomy, competence, and relatedness. By reviewing all of the customer’s activity, showing how it adds up to bigger outcomes, and how the customer is part of a larger community, the reviews can make people feel like their consumer habits were meaningful. I’ve received these sorts of round-ups in past years from Map My Run and Blue Apron and found them engaging. Continue reading A Slightly Less Than Motivating Year In Review: Delta Airlines
Last week I went to the Innovation Learning Network in Person meeting in Austin, TX. Part of the agenda was going on a mystery “innovation safari” to a local organization thinking innovatively about health and wellness. My assignment was to go to the Community First! Village, operated by Mobile Loaves & Fishes. Full disclosure: I was skeptical based on the limited information I had boarding the shuttle to go to the village. Continue reading A Behavior Change Perspective on the Community First! Village in Austin
I believe in personalization.
Evidence has firmly established that more personalized behavior change programs are more effective. People perceive personalized information as more relevant, are more likely to remember it, and more likely to actually make changes as a result of it. That’s the entire premise that the startup I worked for, HealthMedia, was founded against, and the validity of the approach is why Johnson & Johnson acquired us and made that personalized behavior change capability part of their enterprise offerings. Continue reading Personalization: Good for Health Interventions, Maybe Not for Mattresses
After I posted about seemingly obvious information not necessarily being obvious to the people we design for, someone reached out to me on Twitter to challenge my points. We went back and forth for a bit, disagreeing on whether to design for what he called “the lowest common denominator” of user, someone who is not knowledgeable or engaged. His concern (as I interpret it) was that in targeting that type of user, we reduce the utility of anything we build for the people who might be better equipped to use it. And so I found myself wondering, does making it easy mean designing for the lowest common denominator? Continue reading Does Making It Easy Mean Designing for the Lowest Common Denominator?