How To Get Your Friends to Trek to Your Neighborhood for Dinner
Even though Boston, where I live, is relatively small, I still find myself sticking to my immediate neighborhood and declaring certain others as “so far …
social proof
Eversource’s Energy Management Program: Strengths and Opportunities
Opower started the trend: Tell people how their energy consumption compares to their neighbors’, and watch them start to conserve electricity in order to move closer …
Marketing by Social Proof: Tequila!
I love tequila. I also love psychology. Rarely do these two interests intersect, but while in Puerto Rico I happened to come upon an advertisement …