Want your users to trust your product? It’s not just about the “fun” stuff like giving your product a personality, showing value quickly, and letting […]
Design Tactics to Foster Trust
How do you build technology that people trust? The world gives us so many examples why we shouldn’t trust technology. Many Americans recently had their […]
Fingers Crossed: How Lies Break Social Bonds
One of the key tenets of self-determination theory is that people are motivated when their need for relatedness is fulfilled. What this means is that […]