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Amy Bucher, Ph.D.

Applied Behavioral Science for Health and Well-Being

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Case Study: Patagonia Makes Questions Easy To Answer

A major challenge with designing health questionnaires is making sure that questions are both clinically meaningful and are easy for users to answer. One example […]

Case Study , PsychologyPosted on: January 9, 2019January 8, 2019

Usability Case Study: Twitter and the Extra Click

I was taught that a good rule of thumb in designing a web experience is to make key functionality as available as possible. The more […]

Case Study , Psychology , TechnologyPosted on: June 3, 2015February 23, 2016
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