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Amy Bucher, Ph.D.

Applied Behavioral Science for Health and Well-Being

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Five Best Practices for Digital Badges for Behavior Change

It’s easy to come up with examples of digital badges that don’t work, or are simply too silly to be serious tools for engagement. It’s […]

Psychology , TechnologyPosted on: July 12, 2017July 10, 2017

Mistaken Identity: How Do We Design for This Edge Case?

I have an ongoing problem. As an earlier adopter of Gmail, I have the “original” firstname.lastname versions of the gmail.com address for both my maiden […]

TechnologyPosted on: June 30, 2017June 30, 2017

A Little Personality Can Improve the UX of Forms

Designing effective forms is a tough but critical UX challenge. You’ve got to collect all the necessary information in a way that’s intuitive to the […]

Case Study , TechnologyPosted on: June 27, 2017

The Behavioral Economics of Airline Loyalty Programs

As a frequent flyer, I know how easy it can be to get caught up in a loyalty program. You could blame it on the […]

PsychologyPosted on: February 9, 2017February 8, 2017

How Is a Good Insight Like a Patent?

I got interested in genetic testing for fitness a while back, but haven’t pulled the trigger on anything yet (besides 23 and Me, a few […]

Health , Psychology , TechnologyPosted on: December 6, 2016December 5, 2016

Self-Congratulatory UX Better Back It Up: A Starbucks Whiff

Conversational tone can help make a digital experience more user-friendly and fun. A lot of designers and content developers choose to give their programs a […]

Case Study , PsychologyPosted on: September 21, 2016September 20, 2016

Does Making It Easy Mean Designing for the Lowest Common Denominator?

After I posted about seemingly obvious information not necessarily being obvious to the people we design for, someone reached out to me on Twitter to challenge my […]

PsychologyPosted on: September 7, 2016

Case Study: Nothing Is Obvious

It’s easy to assume that some facts are self-evident when we create a product or experience. Even if logically we accept that nothing is obvious, […]

Case Study , PsychologyPosted on: August 31, 2016August 28, 2016

Behind the Screens: Aligning Operations And Digital Tools

In The Wizard of Oz, the Great and Powerful Oz ended up being an illusion controlled by Professor Marvel, a skilled performer hidden behind a […]

Innovation , TechnologyPosted on: August 26, 2016August 25, 2016

Design Gone Awry: When Autonomy Nudges Fail

Supporting people’s sense of autonomy is a key principle for designing engaging experiences. Designers can sometimes nudge users into taking specific actions by painting those […]

PsychologyPosted on: August 15, 2016August 13, 2016

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