Whether you’re a company or a person, your brand is a powerful tool to let people know who you are at a glance. Well-done branding can communicate key information such as what you offer and what you value. Applying that branding consistently ensures that every time people encounter anything related to you or your company, they instantly make the connection. I was impressed by the excellent job a Boston food truck, the Bacon Truck, did on its branding.
First, there’s the name itself. I bet you have a pretty good idea what type of food the Bacon Truck sells. But check out the truck itself:
The details are really cute:
Finally, my favorite detail: Check out what the guy working in the Bacon Truck is wearing:
(Thank you, Bacon Truck guy, for letting me take your picture which I realize was a strange request.)