Applied Behavior Science for Health and Happiness
Total Branding: The Bacon Truck
Total Branding: The Bacon Truck

Total Branding: The Bacon Truck

total-brandingWhether you’re a company or a person, your brand is a powerful tool to let people know who you are at a glance. Well-done branding can communicate key information such as what you offer and what you value. Applying that branding consistently ensures that every time people encounter anything related to you or your company, they instantly make the connection. I was impressed by the excellent job a Boston food truck, the Bacon Truck, did on its branding.

First, there’s the name itself. I bet you have a pretty good idea what type of food the Bacon Truck sells. But check out the truck itself:

The Bacon Truck
The Bacon Truck

The details are really cute:

Hello piggy
Hello piggy
A call to follow on social media
A call to follow on social media
The bacon-heavy menu
The bacon-heavy menu

Finally, my favorite detail: Check out what the guy working in the Bacon Truck is wearing:

BACON SHIRT
BACON SHIRT

(Thank you, Bacon Truck guy, for letting me take your picture which I realize was a strange request.)