Picture1 Amy BucherFull size 474 × 887 pixels Unnecessary Badges: When Your Reward System Targets the Wrong Behavior Starbucks’ mobile app rewards the behavior of buying coffee, which is exactly the behavior they want to encourage. Next image Leave a Reply Cancel replyYour email address will not be published. Required fields are marked *CommentName* Email* Website Save my name, email, and site URL in my browser for next time I post a comment. This site uses Akismet to reduce spam. Learn how your comment data is processed.