My book, Engaged: Designing for Behavior Change, was published by Rosenfeld Media in March 2020.
Synopsis:
Why are some digital experiences utterly entrancing, while others can’t hold people’s attention for more than a few minutes? The answer lies in the psychology of engagement. Human beings are motivated by experiences that fuel core psychological needs. Whether you’ve studied psychology or are new to behavior change, you can incorporate these principles into your products to help people achieve meaningful goals, learn and grow, and connect with one another. This book offers practical tips for applying the psychology of engagement so your users fall in love with your product.
Table of Contents
- Chapter 1 – A Kind of Magic: Psychology and Design Belong Together
- Chapter 2 – Pictures of Success: Measurement and Monitoring
- Chapter 3 – It’s My Life: Making Meaningful Choices
- Chapter 4 – Weapons of Choice: Make Decisions Easier
- Chapter 5 – Something in the Way: Diagnosing Ability Blockers
- Chapter 6 – Fix You: Solving Ability Blockers
- Chapter 7 – Harder, Better, Faster, Stronger: Designing for Growth
- Chapter 8 – Come Together: Design for Connection
- Chapter 9 – Mr. Roboto: Connecting with Technology
- Chapter 10 – A Matter of Trust: Design Users Can Believe In
- Chapter 11 – Someday Never Comes: Design for the Future Self
- Chapter 12 – Nothing’s Gonna Stop Us Now: Go Forth and Engage
“Behavior change designer” may well become a widely recognized job title thanks to this breakthrough work. Bucher, who describes herself as a psychologist applying her knowledge to the design of behaviorally based digital experiences, has created a volume that is absorbing, timely, and (not surprisingly) impeccably designed.
Kirkus Reviews, June 2020
Podcast Interviews & Book Talks
- Five Tips for Behavioral Design on Digging for Insights, hosted by Stephen Griffiths
- The Behavioral Design Podcast with Samuel Salzer and Aline Holzwarth: The Psychology of Engagement
- Behavioral Grooves: Amy Bucher on Participatory Design, Trust, and Engaging Your Audience
- Engaged on Dan Hill’s EQ Spotlight on the New Books Network
- The Brain and Brand Show with Timothy Maurice: Behavioural Design: Designing Change
- Health 4.0 Leadership Podcast with Namrata Bagaria
- The Psychological Strength podcast with Dr. April Seifert: Designing Your Life for Happiness
- The Human Risk Podcast: Dr. Amy Bucher on Behavior Change Design
- A Sherpa’s Guide to Innovation: Episode 71, Designing for Behavior Change with Amy Bucher
- Human Tech with the Team W
- Stories of Transformation with Baktash Ahadi: How to Create Positive Behavior Change
- Presentable with Jeff Veen #88: Good Design Can Help Us Change
- Helping Sells Radio: Behavior Change Design Helps Customers Achieve THEIR Goals
- UI Breakfast Podcast. Episode 162: Designing for Behavior Change with Amy Bucher
- Bringing Design Closer with Gerry Scullion: Amy Bucher ‘Understanding Behaviour Change Design and how it co-exists and compliments other design disciplines’
- UX Podcast #232 Design psychology with Amy Bucher
Blog Posts
News & Reviews
Engaged named Habit Weekly’s book of the month for March 2020.
Kirkus Reviews calls Engaged “a seminal work on innovative digital design” (starred) and featured it as an Indie pick in their June 15, 2020 magazine and a Favorite Indie Book of 2020.
Engaged was included on Behavioral Scientist‘s list of notable books of 2020.
Read Meredith Miller’s interview with Amy Bucher in UX Booth about Engaged: A Kind of Magic: Behavior Change Design.
Read Nir Eyal’s interview with Amy on Changing Habits on NirandFar.com.
Read Louise Ward’s synopsis of Engaged following Amy’s visit to the Behavioural Science Club.
Book Excerpts
- Excerpt from Chapter 3, It’s My Life: Making Meaningful Choices, from PeopleScience
- Excerpt from Chapter 9, Mr. Roboto: Connecting with Technology, from A List Apart
Get Your Team Engaged
Place bulk orders with Rosenfeld Media
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